Government is in discussions to curb foetal alcohol syndrome, with South Africa having the highest prevalence rate in the world.
Between 5 - 10% of children in the Northern Cape and Western Cape are born with the ailment, with 6% of children born in the country suffering from it.
702's John Robbie spoke to special advisor to the Minister of Social Development, Zane Dangor, on what government is doing to address the issue.
He said population-wide interventions to reduce women and children's access to alcohol would go a long way in preventing the illness, instead of targeting specific communities.
There's a massive marketing campaign about how great alcohol is... We nee to look into reducing alcohol advertising and access to it.— Zane Dangor, special advisor at Ministry of Social Development