Society needs to scrap the notion of sexual addiction, insists clinical sexologist Dr Eve.
Dr Eve explains that personal values often dictate the definition of the term, particularly when an individual's sexual behaviours are at odds with someone else's religion or morality.
She says that many people falsely label others as "sexual addicts" because of values that they personally don't believe in.
Rather, she encourages people to comprehend the idea of hyper-sexuality or out-of-control sexual behaviour.
Dr Eve describes out-of-control sexual behaviour as a sexual health problem in which an individual's consensual sexual urges, thoughts or actions feel as if they are out of control.
She emphasises that a person can in fact control what they feel is out-of-control sexual behaviour, but individual's are often triggered by emotions and external pressures which demand relief.
Dr Eve advises that people with out-of-control sexual behaviour need to think about and recognise their positive values towards sexual health, and seek interventions such as therapy - where necessary.
However, "sex addiction anonymous" clinics are not the way to go.
This is because there has been no evidence to prove that sex addiction clinics have any scientific validation behind their treatment strategies, explains Dr Eve.
Yet many heterosexual men have been misdiagnosed or stigmatised as "sex addicts" over the past several years.
She says there has been an increase of ethical condemnation from the science world against sex addiction anonymous practices or so-call 12 step programmes.
If you treat people as sex addicts, you are being unethical and illegal, and we're saying that it's the same level as trying to do reparative and conversion therapy.— Dr Eve, clinical sexologist
Dr Eve. maintains that there is a need to remove the shame and the blame around out-of-control sexual behaviour.
Listen to the full conversation from The Redi Tlhabi Show(with Eusebius Mckaiser):