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How to turn passion and purpose into pragmatism when building a business

Passion and purpose are two critical ingredients at every point of the business development life cycle.

These are not simply traits of an entrepreneur – they impact on thinking and behaviour which, in turn, impact on results.

Your passion and purpose need to morph as the business grows and becomes more complex.

Transforming correctly - and at the right point - in a business’s development is vital.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis on passion and purpose or – put differently - how and when to turn idealism into pragmatism.

Scroll down for quotes from the audio below.

You need to find that first customer at almost any price.

Pavlo Phitids, Aurik Business Accelerator

In the establishment phase it’s got to be about the customer.

Pavlo Phitids, Aurik Business Accelerator

If you’ve got a good product; people will talk about it.

Pavlo Phitids, Aurik Business Accelerator

Employ people to operate the systems you put in place.

Pavlo Phitids, Aurik Business Accelerator

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Article brought to us by Old Mutual.

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