Even if its ugly, it still tastes good!

Do you buy wrinkled and oddly shaped fruits and vegetables, or do you choose to ignore them in favour of the perfect first grade produce?

As part of a global effort to end food wastage, the Ugly Fruit and Veg Campaign celebrates so-called ugly fruits and vegetables, and is campaigning for people to buy this kind of produce.

Is there a place for it in South Africa? I think so. Even the EU looked at second and third grade fruits from South Africa, due to the sunlight and fantastic weather that we have to produce this type of fruit

Christo Joubert, agricultural economist at the National Agricultural Marketing Council (NAMC)

According to Christo Joubert, agricultural economist at the National Agricultural Marketing Council (NAMC), when fruits and vegetables are graded, the outside and the size of the produce is looked at to determine its grade.

He says that third grade produce, the category which ugly fruits and vegetables usually fall under, usually tastes just as good as first grade produce.

There is a demand for first grade at a specific premium, and yes South Africans are prepared to pay for it, but not as much as the supply side of it which is why were're seeing the exports

Christo Joubert, agricultural economist at the National Agricultural Marketing Council (NAMC)

The Ugly Fruit and Veg campaign argues that in the United States, strict cosmetic standards from grocers in that country dictate how fruits and vegetables which are to be stocked and sold should look like.

The campaign says that because of this, about 20 billion pounds worth of produce is left uneaten because of this.

Although in South Africa the situation is not as costly in South Africa, Joubert says that due to the dynamics of the market, a lot of first grade produce is being exported from South Africa.

Listen to the conversation below:

Listeners on #NightTalk weighed in with their thoughts on why people might favour or not favour ugly fruits and vegetables...

I deliberately choose produce that is odd sizes and misshapen.... Stuff that is labour intensive, that has lower transport involved, that has lower pesticide. I've got no problem with that

Dennis from Cyrildene

Sometimes you get deformed fruit, for example a banana that is oddly shaped with two heads, at the back of my mind I'm always thinking maybe if I eat this, I might grow an extra arm

Luke from Fourways

If the farmer does not produce genetically modified food, the consumer doesn't have it

Eric from Randburg

Read More
#Strideforgood pledges for an abuse-free society

#Strideforgood pledges for an abuse-free society

Johnnie Walker and civic groups gathered at the Nelson Mandela Bridge to call for an end to abuse against women and children

Striding Men Rally makes strides for no violence against women and children

Striding Men Rally makes strides for no violence against women and children

On Saturday, Johnnie Walker Striding Men and several city society formations will march on Nelson Mandela bridge, in support of an abuse-free society.

Driving investment and creating jobs through InvestSA's One Stop Shops

Driving investment and creating jobs through InvestSA's One Stop Shops

InvestSA has launched its latest One Stop Shop in KwaZulu Natal, bringing hope for more investment and services being available to citizens.

Understanding the importance of living within your means

Understanding the importance of living within your means

In this week's #BeFinanciallySmart feature, FNB's Eunice Sibiya discusses the importance of living within your means.

No more fuss! Study reveals fruit & veg is key for toddlers

No more fuss! Study reveals fruit & veg is key for toddlers

Toddlers who regularly eat fruit and vegetables are less likely to be fussy eaters.

Caution: 100% fruit juice is actually 50%

Caution: 100% fruit juice is actually 50%

Cindy Hunlun's research has revealed that what most consumers perceive as 100% juice, its actually 50%.

Popular articles
'ANC may split if Dlamini-Zuma is elected leader'

'ANC may split if Dlamini-Zuma is elected leader'

Political analyst Dr Somadoda Fikeni sat down with Ray White to discuss the future of the ANC.

The Steinhoff Story: from humble beginnings to billions

The Steinhoff Story: from humble beginnings to billions

Financial Mail editor Rob Rose chats to Eusebius McKaiser about how Steinhoff became the retail giant we know, before the fall.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...