ShapeShifter

Meet Brian Altriche, founder of “we’re not normal” burger joint RocoMamas

Brian Altriche is the founder of RocoMamas.

Eighteen months ago there were only three branches in Johannesburg; today there are 40 across South Africa.

RocoMamas claims its “smash burger” is the country’s most Instagrammed one.

The term “smash burger” refers to the process of smashing a ball of ground beef on a hot grill to seal in the juices.

Altriche recently sold his niche dining concept to Spur Corporation.

The Money Show’s Bruce Whitfield interviewed Altriche for his weekly “ShapeShifter” feature.

Scroll down for quotes from the audio below.

I was one of Ocean Basket’s first franchisees.

Brian Altriche

I wanted to target the Millennial market.

Brian Altriche

There’s a lot of integrity at Spur. We’ve got a great working relationship and there’s a lot of trust between us.

Brian Altriche

We made mistakes as we grew.

Brian Altriche

It’s a strange relationship between franchisee and franchisor.

Brian Altriche

The best tasting burger is a smash burger.

Brian Altriche

If I was younger I would’ve mooned the McDonalds!

Brian Altriche

We’re opening in Oman next week, Saudi Arabia next month, then Mauritius and Kenya.

Brian Altriche

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