Brian Altriche is the founder of RocoMamas.
Eighteen months ago there were only three branches in Johannesburg; today there are 40 across South Africa.
RocoMamas claims its “smash burger” is the country’s most Instagrammed one.
The term “smash burger” refers to the process of smashing a ball of ground beef on a hot grill to seal in the juices.
Altriche recently sold his niche dining concept to Spur Corporation.
Scroll down for quotes from the audio below.
I was one of Ocean Basket’s first franchisees.— Brian Altriche
I wanted to target the Millennial market.— Brian Altriche
There’s a lot of integrity at Spur. We’ve got a great working relationship and there’s a lot of trust between us.— Brian Altriche
We made mistakes as we grew.— Brian Altriche
It’s a strange relationship between franchisee and franchisor.— Brian Altriche
The best tasting burger is a smash burger.— Brian Altriche
If I was younger I would’ve mooned the McDonalds!— Brian Altriche
We’re opening in Oman next week, Saudi Arabia next month, then Mauritius and Kenya.— Brian Altriche
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