Business Books, Evergreen Content

How the fictional Vuyo’s Wors became a real (wildly successful!) business

The Money Show’s Bruce Whitfield interviewed Miles Kubheka about his new book “Vuyo’s – From a Big Big Dreamer to Living the Dream” for his weekly business book review.

Kubheka is famous for turning the much-loved Hansa Pilsener TV ad “Vuyo’s Wors” into a successful food business.

Description on Amazon:

Many people became familiar with the phrase, “Ooh Vuyo – he’s such a big big dreamer” from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business.

Wondering whether it was a true tale; Miles Kubheka did some research.

When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model.

Moving from his solid IT background into the food business was a major change for Miles, but he took the plunge into an industry he knew nothing about.

One step at a time, building on experience often learned from past failures, and with more than a little flair, he created a successful food business.

He told his story to anyone who would listen and in time found himself being asked to give motivational talks, initially to groups of students.

But the word spread; people were inspired by his story.

Before he knew it; Miles was sharing his insights at global platforms such as TEDx and to large audiences at corporate conferences.

This book is not a “recipe for success”.

It is rather many recipes which Miles shares with an enthusiasm that will encourage and inspire budding young entrepreneurs to achieve their own dreams of business success.

Listen to the inspirational Kubheka:

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


Recommended

by NEWSROOM AI
Read More
Woolies launches ‘One Small Spoon’ campaign to help end hunger in South Africa

Woolies launches ‘One Small Spoon’ campaign to help end hunger in South Africa

14 million go hungry every day in SA; 33% of food produced ends up in landfills. Bruce Whitfield interviews Zinzi Mgolodela.

Take a look inside BMW South Africa’s high-tech X3 producing factory

Take a look inside BMW South Africa’s high-tech X3 producing factory

The Rosslyn plant makes 15 BMW X3 SUVs per hour for export around the world. Bruce Whitfield interviews BMW SA's, Tim Abbott.

The sun sets on Zimbabwe’s new dawn as inflation hits 155%

The sun sets on Zimbabwe’s new dawn as inflation hits 155%

Here we go again… The Money Show’s Bruce Whitfield interviews Africa Connected Host Lee Kasumba.

I worked for that money! - Robert Madzonga (VBS shareholder Vele Investments)

I worked for that money! - Robert Madzonga (VBS shareholder Vele Investments)

The Money Show’s Bruce Whitfield interviews Madzonga, who claims innocence and that Chairperson Tshifhiwa Matodzi lied to him.

Pick n Pay sells most groceries in 5 years

Pick n Pay sells most groceries in 5 years

Recession? What recession? The Money Show’s Bruce Whitfield interviews Pick n Pay CEO, Richard Brasher.

How the 'Vuyo’s Wors' ad inspired Miles Kubheka to create the Vuyo's franchise

How the 'Vuyo’s Wors' ad inspired Miles Kubheka to create the Vuyo's franchise

Food truck franchise Vuyo's was inspired by fictional character Vuyo and his business 'Vuyo’s Original Wors' in the Hansa beer ad.

Popular articles
Sanral considers new measures to 'aggressively' tackle Gauteng e-toll defaulters

Sanral considers new measures to 'aggressively' tackle Gauteng e-toll defaulters

Discussions between Sanral, and the Ministers of Finance and Transport have apparently reached an advanced stage.

'The EFF presser was about blaming Pravin Gordhan'

'The EFF presser was about blaming Pravin Gordhan'

Eyewitness News reporter Clement Manyathela gives a summary of what came out of the EFF presser.

EFF: 'Where there is criminality, there must be accountability'

EFF: 'Where there is criminality, there must be accountability'

EFF Leader Julius Malema briefed the media on the allegations that it benefitted from the looting of VBS Mutual Bank.

'Clicks false-positive pregnancy tests causes a lot of heartbreak'

'Clicks false-positive pregnancy tests causes a lot of heartbreak'

Some of the women who used these tests shared their heartbreaking stories with Business Insider Online.

'No country in the world can allow its borders to be a free for all'

'No country in the world can allow its borders to be a free for all'

DA spokesperson on immigration for the elections Jacques Julius says the party plans to tackle undocumented immigrants.

Tax payers could go back to filing returns manually if Sars system not fixed

Tax payers could go back to filing returns manually if Sars system not fixed

Marc Sevitz of Tax Tim says it is scary to think the system might collapse and taxpayers will have to file manually.

[WATCH] Hilarious little girl tells mom that she needs a boyfriend

[WATCH] Hilarious little girl tells mom that she needs a boyfriend

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.