Complex issues around slashing data prices in #datamustfall 30-day ultimatum

South Africans have joined radio personality TBO Touch's call for data prices to drop and make it more affordable with #datamustfall twitter campaign.

Vodacom, MTN and Cell C customers are demanding a data price slash within 30 days or face a mass exodus to alternative network providers.

Mobile users in the country use 24.7% of their income on mobile services, exceeding the International Telecommunications Union's recommendation of 5%.

702's Azania Mosaka spoke to executive director of Research ICT Africa, Dr Alison Gillward, regarding the matter.

Listen to the interview below:

There is room for South African prices to come down but one should be careful to say that prices must fall because it's a fragile ecosystem that is regulated.

Dr Alison Gillward, Research ICT Africa

She said that despite Telkom and Cell C offering cheaper data price options, South Africans valued data speed and brand perceptions.

It's not simply a price thing. There's a perception of the quality of the network and people are willing to pay a premium for the big network providers.

Dr Alison Gillward, Research ICT Africa
Read More
Sesotho balladeers 'Encore' serenade listeners on #702Unplugged

Sesotho balladeers 'Encore' serenade listeners on #702Unplugged

Encore, an ensemble of three smooth musicians, are bringing Setswana music back with a soulful twist. Watch them perform live.

Radio gave me an escape to dream, reminisces legend Bob Mabena

Radio gave me an escape to dream, reminisces legend Bob Mabena

Veteran radio personality and musician Bob 'Uncle Bob' Mabena opens up about his journey to becoming a respected broadcaster.

Pretoria cops and car guards cracking the whip on crime in Hatfield

Pretoria cops and car guards cracking the whip on crime in Hatfield

Officers from Brooklyn Police Station have joined forces with car guards in Hatfield to assist with crime prevention in the area.

Why the iconic Nokia 3310 is so appealing (and making a comeback!)

Why the iconic Nokia 3310 is so appealing (and making a comeback!)

The most resilient and reliable phone ever made is making a comeback and some are saying it's long overdue. Here's why.

Tropical cyclone Dineo could be destructive, says SA Weather Service

Tropical cyclone Dineo could be destructive, says SA Weather Service

SA Weather Service's Senior Forecaster Puseletso Mofokeng unpacks what parts of South Africa can expect from the tropical cyclone.

Experts match South African couples to get 'Married at First Sight'

Experts match South African couples to get 'Married at First Sight'

Would you marry a complete stranger? Six young South Africans have participated in a blind arranged marriage for reality TV.

Popular articles
Why obstetricians are leaving their profession

Why obstetricians are leaving their profession

Health insurance agency PPO Serve explains why South African obstetricians in private practise are leaving their specialist field.

100 scholarships up for grabs to deserving students

100 scholarships up for grabs to deserving students

Together, the SA and Hungarian governments are offering scholarships for students who want to do bachelor, masters, and PhD degrees.

Former Massmart employee threatened for speaking out on racial pay disparity

Former Massmart employee threatened for speaking out on racial pay disparity

Phathuxolo Maqavana has accused Massmart of paying him less than his white colleague, despite being on the same job level.

Earn peanuts? How to best invest very small amounts...

Earn peanuts? How to best invest very small amounts...

Got a spare R200 or R300 a month? Here’s how to make that money work hard and grow…

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

What does Citadel’s famed disciple of contrarian, deep-value investing Dr Adrian Saville hope for (and fear) about money?

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

How Naspers paid peanuts for Tencent (China’s most valuable company)

How Naspers paid peanuts for Tencent (China’s most valuable company)

In 2001 Naspers invested $32 million in (then tiny) Tencent. Learn more about the wildly profitable Chinese behemoth...

SA Weather Service warns Gauteng of heavy thunderstorms

SA Weather Service warns Gauteng of heavy thunderstorms

Gauteng will yet again experience heavy thunderstorms on Friday, according to the South African Weather Service.