Transport Minister Dipuo Peters endorses the #LeadSA Road Safety Campaign.

Lead SA, with the support of National, Provincial and Municipal traffic and law enforcement authorities as well as civil society groups, are staging a road safety intervention from 6am to 6pm in an attempt to change behavior on our roads.

The activation comes on the day of the memorial service in Tshwane for Minister of Public Service and Administration Mr Ohm Collins Chabane. He died in a car accident earlier this week together with his two Protectors, Sergeant Lawrence Lentsoane and Sergeant Lesiba Sekele.

An average of 47 people die on South Africa’s roads each day and 47 coffins will line a section of the N14 near the Lanseria airport for the day.

702 have challenged the 702 Facebook community to share one of the #LeadSARoadSafety ecards (like the one above) with their Facebook communities today.

It is unacceptable that road deaths only make news when prominent people are killed. Each life that is taken on our roads is a tragedy and we have to start behaving with respect for rules of the road, and enforcing those rules, as a national priority.

Lead SA

Through this activation Lead SA hopes to drive home the impact that reckless road behavior has, and shock road users and law enforcement into changing their attitudes.

As part of their support of this initiative, the Road Traffic Management Corporation has these insightful pamphlets available for download:

Dont Drink And Drive Green [Pedestrian Safety](http://www.rtmc.co.za/images/pamphlets/Pedestrian Safety.pdf) Speed [Driver Fatigue](http://www.rtmc.co.za/images/pamphlets/Driver Fatigue.pdf) Seatlbelt

Afternoon Drive's Xolani Gwala caught up with Transport Minister Dipuo Peters at the activation and asked about the effectiveness of such campaigns. The minister spoke about the use of the road and how people no longer care much about the safety aspects of their cars and their driving but rather about the other features of their cars.

When you're in a car, you have the right and responsibility to let the driver know that you want to arrive alive and that they have to drive safe, also you must also buckle up and make sure you're safe and secured for any eventuality.

Get the chat with Xolani Gwala and Minister Dipuo Peters here...

Response on social media from commuters using the route and being confronted by the activation has been largely constructive -

Follow @lead_sa and share your road safety stories and ideas on #LeadSARoadSafety


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