Does every public figure need an Olivia Pope?

According to Solly Moeng, Brand Reputation Management Adviser and DonValley CEO, a strong brand can effectively be managed through consistent presentation.

All brands have to be carefully managed, they have to have a strategy, they have to have a very clear idea of what they want to be known for, and play according to that narrative

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Speaking to #NightTalk's Gugs Mhlungu, Moeng says that people can say things about a brand that are not necessarily true, but it is important for a brand to consistently repeat the same message it wishes to convey to the public.

You don't want to be reactive all the time. Ideally you want to be continuously planting positive things about yourself, so that the first things people associated with you are the positive ones

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

As widening communication platforms result in conversations spreading quickly, Moeng says it is harder to pull conversations back when they are in the public sphere.

He says this is when brands need assistance to help them maintain their strong standing.

The more public you are, the more careful you need to be in managing your brand, and the more you need assistance to manage your brand

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Brands must be on their toes at some level. They must know that the world doesn't belong to them

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Moeng says that brands must not be complacent, as they could easily be subjected to major harm.

Listen to the conversation below:


Read More
#Strideforgood pledges for an abuse-free society

#Strideforgood pledges for an abuse-free society

Johnnie Walker and civic groups gathered at the Nelson Mandela Bridge to call for an end to abuse against women and children

Striding Men Rally makes strides for no violence against women and children

Striding Men Rally makes strides for no violence against women and children

On Saturday, Johnnie Walker Striding Men and several city society formations will march on Nelson Mandela bridge, in support of an abuse-free society.

Driving investment and creating jobs through InvestSA's One Stop Shops

Driving investment and creating jobs through InvestSA's One Stop Shops

InvestSA has launched its latest One Stop Shop in KwaZulu Natal, bringing hope for more investment and services being available to citizens.

Understanding the importance of living within your means

Understanding the importance of living within your means

In this week's #BeFinanciallySmart feature, FNB's Eunice Sibiya discusses the importance of living within your means.

How you can #BeFinanciallySmart and save for those big days!

How you can #BeFinanciallySmart and save for those big days!

FNB's Eunice Sibiya discusses how you can save for important annual events.

'Haiti is the missing piece in the AU'

'Haiti is the missing piece in the AU'

Ambassador of Haiti to South Africa Jacques Baril describes Haiti's historic relationship with the African continent.

Popular articles
Dr Mbuyiseni Ndlozi opens up about his thesis

Dr Mbuyiseni Ndlozi opens up about his thesis

Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Is it normal to have a curved penis? Dr Shingai explains

Is it normal to have a curved penis? Dr Shingai explains

Urologist Dr Shingai Mutambirwa says penile curvature is only a concern if it impedes a man's ability to have penetrative sex.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?