Does every public figure need an Olivia Pope?

According to Solly Moeng, Brand Reputation Management Adviser and DonValley CEO, a strong brand can effectively be managed through consistent presentation.

All brands have to be carefully managed, they have to have a strategy, they have to have a very clear idea of what they want to be known for, and play according to that narrative

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Speaking to #NightTalk's Gugs Mhlungu, Moeng says that people can say things about a brand that are not necessarily true, but it is important for a brand to consistently repeat the same message it wishes to convey to the public.

You don't want to be reactive all the time. Ideally you want to be continuously planting positive things about yourself, so that the first things people associated with you are the positive ones

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

As widening communication platforms result in conversations spreading quickly, Moeng says it is harder to pull conversations back when they are in the public sphere.

He says this is when brands need assistance to help them maintain their strong standing.

The more public you are, the more careful you need to be in managing your brand, and the more you need assistance to manage your brand

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Brands must be on their toes at some level. They must know that the world doesn't belong to them

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Moeng says that brands must not be complacent, as they could easily be subjected to major harm.

Listen to the conversation below:

Read More
'Haiti is the missing piece in the AU'

'Haiti is the missing piece in the AU'

Ambassador of Haiti to South Africa Jacques Baril describes Haiti's historic relationship with the African continent.

'Having sex will not make you cleverer'

'Having sex will not make you cleverer'

Neurologist Professor Girish Modi describes the effect of sex on one's memory.

Money Matters: Understanding an endowment policy

Money Matters: Understanding an endowment policy

Discovery's Head of Legal Services Harry Joffe describes on #NightTalk relevant information about endowment policies.

How to survive a hostile job interview

How to survive a hostile job interview

Recruitment specialist Candice Martin describes how one can get past a hostile job interview

'State must apologise and compensate Marikana families' - legal representative

'State must apologise and compensate Marikana families' - legal representative

SERI's Nomzamo Zondo describes the process the families of injured and killed Marikana miners have gone through to get compensation from the state.

Recognising the experience of women in South African mines

Recognising the experience of women in South African mines

Dr Asanda Benya has done work to put under the spotlight the role of women in the occupational culture of South African mines.

Popular articles
It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Makhabane says Ncwane was feeling weak yesterday and his wife phoned paramedics to check on him.

How Tracey Chambers is helping unemployed moms become entrepreneurs

How Tracey Chambers is helping unemployed moms become entrepreneurs

The Clothing Bank gives women access to discounted merchandise and 500 hours of training in money management and business skills.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.