Does every public figure need an Olivia Pope?

According to Solly Moeng, Brand Reputation Management Adviser and DonValley CEO, a strong brand can effectively be managed through consistent presentation.

All brands have to be carefully managed, they have to have a strategy, they have to have a very clear idea of what they want to be known for, and play according to that narrative

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Speaking to #NightTalk's Gugs Mhlungu, Moeng says that people can say things about a brand that are not necessarily true, but it is important for a brand to consistently repeat the same message it wishes to convey to the public.

You don't want to be reactive all the time. Ideally you want to be continuously planting positive things about yourself, so that the first things people associated with you are the positive ones

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

As widening communication platforms result in conversations spreading quickly, Moeng says it is harder to pull conversations back when they are in the public sphere.

He says this is when brands need assistance to help them maintain their strong standing.

The more public you are, the more careful you need to be in managing your brand, and the more you need assistance to manage your brand

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Brands must be on their toes at some level. They must know that the world doesn't belong to them

Solly Moeng, Brand Reputation Management Adviser & DonValley CEO

Moeng says that brands must not be complacent, as they could easily be subjected to major harm.

Listen to the conversation below:

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