But does it work?

Company CEOs increasingly feature in advertisements, but does it work?

More and more corporates are using their CEOs in their branding and advertising in order to enhance their reputation.

But does it work?

Listen to the audio (scroll down) for clips by the CEOs of Continental Linen, Burchmore and Hirsch's and a discussion thereof by Branding and Advertising expert Andy Rice.

There’s not an awful lot to get excited about in terms of their [the CEOs in the audio clip] delivery.

Branding and Advertising expert Andy Rice

It [CEOs in ads] can work but, ideally, you need a Steve Jobs.

Branding and Advertising expert Andy Rice

It can demonstrate supreme confidence in the product.

Branding and Advertising expert Andy Rice

It’s good to use a CEO to ride a wave in the right direction. It’s very hard when you’re using her or him to turn a bad situation around.

Branding and Advertising expert Andy Rice

Recommended

by NEWSROOM AI
Read More
Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Nike took a risk. Now it’s laughing all the way to bank. The Money Show's Bruce Whitfield interviews advertising expert Andy Rice.

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Branding and advertising expert Andy Rice loves Nando’s burn of Absa in its funny and more than a little mischievous new ad.

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.

Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

This Loerie Award-winning advert for the Apartheid Museum will make your blood boil.

Bob Martin’s new adverts celebrate how good pets are for humans

Bob Martin’s new adverts celebrate how good pets are for humans

Bruce Whitfield asks branding and advertising expert Andy Rice to critique the week’s advertising “heroes” and “zeroes”.

Coca-Cola’s iconic “contour bottle” turns 100

Coca-Cola’s iconic “contour bottle” turns 100

Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”

Popular articles
DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

ANC Tshwane gives mayor ultimatum on non-compliant buildings

ANC Tshwane gives mayor ultimatum on non-compliant buildings

ANC in Tshwane has given the Executive mayor Solly Msimanga 48 hours to produce occupation certificates for three buildings.

Athol Trollip: We respect the court's judgment

Athol Trollip: We respect the court's judgment

Trollip says the DA respects that NMB has a new government, saying that he has learned fundamental lessons about coalitions.

Don't blame racism on illness says Eusebius

Don't blame racism on illness says Eusebius

Eusebius McKaiser says it is not unethical for the media to accurately quote the word k***ir if it was used by someone.

Hits from the bong (it’s legal!)… then off to work I go?

Hits from the bong (it’s legal!)… then off to work I go?

The consequences of consuming dagga at home and showing up at the office high. Bruce Whitfield interviews a labour lawyer.

[LISTEN] 'Lesufi has been attacking Afrikaans schools since 2014'

[LISTEN] 'Lesufi has been attacking Afrikaans schools since 2014'

The Freedom Front Plus says the Gauteng Education MEC has flouted school language policies and is destroying Afrikaans.