But does it work?

Company CEOs increasingly feature in advertisements, but does it work?

More and more corporates are using their CEOs in their branding and advertising in order to enhance their reputation.

But does it work?

Listen to the audio (scroll down) for clips by the CEOs of Continental Linen, Burchmore and Hirsch's and a discussion thereof by Branding and Advertising expert Andy Rice.

There’s not an awful lot to get excited about in terms of their [the CEOs in the audio clip] delivery.

Branding and Advertising expert Andy Rice

It [CEOs in ads] can work but, ideally, you need a Steve Jobs.

Branding and Advertising expert Andy Rice

It can demonstrate supreme confidence in the product.

Branding and Advertising expert Andy Rice

It’s good to use a CEO to ride a wave in the right direction. It’s very hard when you’re using her or him to turn a bad situation around.

Branding and Advertising expert Andy Rice

Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Budweiser is America. But once every 4 years it's 'The World'

Budweiser is America. But once every 4 years it's 'The World'

But does it work? Would you drink it? The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

‘Mercedes X-class bakkie advert… it’s not good’

‘Mercedes X-class bakkie advert… it’s not good’

The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.

New Kia Stinger ad is awesome (just like Korean cars in general)

New Kia Stinger ad is awesome (just like Korean cars in general)

What is the future of driving? Perhaps it’s actually driving! A Kia! Bruce Whitfield interviews advertising expert Andy Rice.

Telkom advert last Sunday: ‘It’s Mother’s Day’. Except, it wasn’t!

Telkom advert last Sunday: ‘It’s Mother’s Day’. Except, it wasn’t!

Ad expert Andy Rice gives Telkom and Sunday Times a “zero” for an ad last Sunday telling us its Mother's Day.

ANN7, New Age rebrand… The customer is no fool, warns ad expert Andy Rice

ANN7, New Age rebrand… The customer is no fool, warns ad expert Andy Rice

No amount of name changing, or logo redesign, will have any effect if the underlying product remains defective, warns Rice.

Coca-Cola’s iconic “contour bottle” turns 100

Coca-Cola’s iconic “contour bottle” turns 100

Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”

Popular articles
[WATCH] Kettle VS Cattle for lobola

[WATCH] Kettle VS Cattle for lobola

Khabazela shares the Facebook , Twitter, and YouTube videos that have social media in a frenzy on What's gone Viral.

Radio powerhouse joins 702

Radio powerhouse joins 702

Richard Nwamba will host a new African music show between 16h00 and 18h00 every Saturday.

Why the PAC wants South Africa renamed Azania

Why the PAC wants South Africa renamed Azania

Pan Africanist Congress's Narius Moloto explains why it supports the name Azania, a word which he says has Arabic origins.

Is the lovable Winnie The Pooh a boy or girl?

Is the lovable Winnie The Pooh a boy or girl?

A trending Twitter debate has left social media users arguing over whether Winnie the Pooh is a girl or boy.

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?