Groupon will close up shop in South Africa after Friday.
The website has been operating since 2010, offering discounted deals to the public online.
After tonight, all current vouchers bought will remain valid until the date stated on the purchase.
Customers can also opt for a cash voucher instead.
Meanwhile, media and tech expert Arthur Goldstuck explains what went wrong.
According to Goldstuck, Groupon's business model was not mutually beneficial for all parties involved.
He says that the model benefited customers but did not bring sustainable business to the retailers.
People kept coming back for the discounts and not for the brand.— Arthur Goldstuck, MD of World Wide Worx
Take a listen to his analysis here:
This article first appeared on CapeTalk : Groupon says goodbye to SA