How the likes of DSTV and M-Net may survive the Video-On-Demand assault

DSTV is looking into letting consumers subscribe to only the channels they want.

Yolisa Phahle, M-Net CEO

Our biggest competitors are the Netflixes and Amazons, not other channels.

Yolisa Phahle, M-Net CEO

There is huge room for us to improve our content discovery. In that way we’ll reduce the frustration of repeats.

Yolisa Phahle, M-Net CEO

The Money Show’s Bruce Whitfield spoke to M-Net CEO Yolisa Phahle for his weekly “The Science Of” feature.

Phahle spoke about how her company is reacting to disruption in the industry by players such as ShowMax and Netflix.

In a world where Netflix can launch in 130 new countries in a single day, it’s easy to assume that content is becoming more globally homogeneous. But the reality is that content is being redefined by forces of globalisation and localisation simultaneously - and that while much of the industry is growing more global, content tastes and cultures remain steadfastly local.

Vicki Myburgh (author of PwC’s Entertainment and Media Outlook 2016)

Is it true that DSTV subscribers are only in it for the sport?

Does M-Net’s “local is lekker” strategy work?

Listen to the speculative interview in the audio below (and/or scroll down for more quotes from it).

M-Net was the second pay-TV channel in the whole world!

Yolisa Phahle, M-Net CEO

We have more local than international channels.

Yolisa Phahle, M-Net CEO

It’s about creating content that is not available anywhere else.

Yolisa Phahle, M-Net CEO

We have so many more subscribers than five years ago.

Yolisa Phahle, M-Net CEO

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Article brought to us by Old Mutual.


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