They’re not hiking prices, but making them smaller. Enter “shrinkflation”…

Toblerone put more air in the pack.

Jeremy Sampson

Toblerone has increased the gaps in its chocolate bar.

Who else is guilty of “shrinkflation”?

The Money Show’s Bruce Whitfield interviewed Jeremy Sampson, Brand Expert at Jeremy Sampson Corporate Strategies.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

This is like saying I’m going to knock out every other tooth in your mouth; that’ll save money.

Jeremy Sampson

Toblerone is a luxury brand. People are prepared to pay a bit more.

Jeremy Sampson

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


Recommended

by NEWSROOM AI
Read More
Terror grips US markets as CNN Money's Fear & Greed Index reaches extreme levels

Terror grips US markets as CNN Money's Fear & Greed Index reaches extreme levels

The Money Show’s Bruce Whitfield interviews Schalk Louw, Portfolio Manager & Strategist at PSG Wealth Old Oak.

Electric scooters - transport revolution or fad? It's probably both

Electric scooters - transport revolution or fad? It's probably both

You might not look good, but you will have fun, and you won’t be using a car.

Alcohol and other drugs bring home the bacon for Spar

Alcohol and other drugs bring home the bacon for Spar

The Money Show’s Bruce Whitfield interviews Spar Group CEO Graham O'Connor.

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

South Africa has a brand-new bank! The Money Show’s Bruce Whitfield interviews Adrian Gore, Discovery Group CEO.

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

The Money Show’s Bruce Whitfield interviews Telkom Group CEO Sipho Maseko.

Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way

Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way

8ta, Distell, Wi-Fi… Brands created by the company founded by Sampson, who famously made the Springbok “point the wrong way”.

Popular articles
Thandeka Gqubule prepared to fight EFF to the end

Thandeka Gqubule prepared to fight EFF to the end

SABC Journalist and part of the SABC 8 Thandeka Gqubule says she has not had any communication from the EFF.

[LISTEN] 'If you accuse, you must present some sort of preliminary evidence'

[LISTEN] 'If you accuse, you must present some sort of preliminary evidence'

Laywer Tebogo Malatji gives an update on Wednesday's meeting between Minster Pravin Gordhan and PP Busisiwe Mkhwebane.

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

South Africa has a brand-new bank! The Money Show’s Bruce Whitfield interviews Adrian Gore, Discovery Group CEO.

Callers debate Mashaba arresting a man wheeling cow heads in Joburg CBD

Callers debate Mashaba arresting a man wheeling cow heads in Joburg CBD

Mashaba posted a picture of a man pushing a trolly full of cow heads saying that he had him arrested for an "illegal act".

Signs your child could have diabetes (that most parents can't recognise)

Signs your child could have diabetes (that most parents can't recognise)

Wednesday 14 November marks World Diabetes Day, aiming to raise awareness about both Type 1 and Type 2 diabetes.

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

The Money Show’s Bruce Whitfield interviews Telkom Group CEO Sipho Maseko.

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.

'I don’t spend much. I drive an old car. I’ve never been in debt'

'I don’t spend much. I drive an old car. I’ve never been in debt'

Bruce Whitfield interviews analyst Chris Gilmour about his attitude toward money (hopes and fears, successes and failures, etc.).

#DataMustFall! Meet Rain CEO Willem Roos... he is making it happen

#DataMustFall! Meet Rain CEO Willem Roos... he is making it happen

The Money Show’s Bruce Whitfield interviews Rain CEO Willem Roos for his weekly “ShapeShifter” feature.