Brand lessons from Clinton and Trump campaigns

While the world is still reeling from the surprise victory after Donald Trump beat Hillary Clinton at the polls, others have begun unpacking how events could've turned the way they did.

Political commentators have attributed Trump's win to the white community's disenfranchisement under President Barack Obama's diverse administration.

It was a reality we didn't plan for, we completely missed it. We thought that Hillary was going to win, we thought it would be close.

Rob Shepardson, SS&K New York

702's Azania Mosaka spoke to partner at SS&K New York (M&C Saatchi Group) Rob Shepardson, regarding the matter.

He served on the _Obama for America _campaign team, with a focus on youth marketing.

Listen to his thoughts and observations in the interview below:

Barack Obama's campaigns were both about hope and change. While Trump's was about fear and change.

Rob Shepardson, SS&K New York

He shared insight on the different election media tools that various candidates have used to woo voters, highlighting the differences between the messages behind Obama and his successor.

Read More
WATCH: Lloyd Cele and Beyond Vocal debut 'Ungowami'  #702Unplugged

WATCH: Lloyd Cele and Beyond Vocal debut 'Ungowami' #702Unplugged

Singer Lloyd Cele and acapella group Beyond Vocal dropped their new single 'Ungowami' and reflected on their musical journey.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

Stuck between a rock and a science degree

Stuck between a rock and a science degree

Should parents influence your choice of study?

Husky voiced Bonnie Tyler vows to rock South African stages

Husky voiced Bonnie Tyler vows to rock South African stages

Fans can expect to hear Tyler's power ballads and memorable 1970s and 80s classics.

Lessons in leadership learned under distressing conditions

Lessons in leadership learned under distressing conditions

Organisations could take a leaf from Antarctica's leadership strategies as Daleen Koch's research suggests.

'Listen to the land' - The making of a golf course

'Listen to the land' - The making of a golf course

Peter Matkovich is a master golf course designer and his courses look as if they've been there forever.

Popular articles
Meet Zibusiso Mkhwanazi; CEO of “Digital at the core marketing agency” AVATAR

Meet Zibusiso Mkhwanazi; CEO of “Digital at the core marketing agency” AVATAR

Mkhwanazi – son of an entrepreneur – founded a web design firm (Csonke.com) with R2000 when he was 17 and still in school.

Earn peanuts? How to best invest very small amounts...

Earn peanuts? How to best invest very small amounts...

Got a spare R200 or R300 a month? Here’s how to make that money work hard and grow…

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

NSFAS to reopen 2017 applications

NSFAS to reopen 2017 applications

National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Bruce Whitfield interviews a Portfolio Manager about what she believes are the hottest stocks right now.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?