Brand lessons from Clinton and Trump campaigns

While the world is still reeling from the surprise victory after Donald Trump beat Hillary Clinton at the polls, others have begun unpacking how events could've turned the way they did.

Political commentators have attributed Trump's win to the white community's disenfranchisement under President Barack Obama's diverse administration.

It was a reality we didn't plan for, we completely missed it. We thought that Hillary was going to win, we thought it would be close.

Rob Shepardson, SS&K New York

702's Azania Mosaka spoke to partner at SS&K New York (M&C Saatchi Group) Rob Shepardson, regarding the matter.

He served on the _Obama for America _campaign team, with a focus on youth marketing.

Listen to his thoughts and observations in the interview below:

Barack Obama's campaigns were both about hope and change. While Trump's was about fear and change.

Rob Shepardson, SS&K New York

He shared insight on the different election media tools that various candidates have used to woo voters, highlighting the differences between the messages behind Obama and his successor.

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