Pick n Pay, Clicks and Woolworths have the most well-loved loyalty cards.— Amanda Cromhout, Truth
Truth is a consultancy that specialises in loyalty programme development.
It recently released findings after questioning 27 446 respondents regarding loyalty programmes.
It found that more South Africans are using loyalty programmes than in 2015 with the biggest increase (13%) amongst those under 25 years of age.
Loyalty programme use is up by 9.5% among those with a household income less than R20 000 and up by 7% among men.
There is a 6% rise in the use of loyalty programmes among all South Africans.
According to the research, about 60% of all South African consumers younger than 25 used loyalty programmes in 2016.
What type of rewards do customers prefer?
Cash discounts, of course!
Pick n Pay Smart Shopper is the most used (10.7 million members) loyalty programme in South Africa followed by Clicks Clubcard and Edgars Thank U.
Listen to the interview in the audio below for more detail (and/or scroll down for more quotes from it).
There are a lot of sceptics out there!— Amanda Cromhout, Truth
There are a lot of people who know how to milk the programmes.— Amanda Cromhout, Truth
South Africa has caught up with the rest of the world.— Amanda Cromhout, Truth
We encourage card-less loyalty programmes.— Amanda Cromhout, Truth
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Venezuela – once as rich as Norway – is suffering an apocalyptic collapse without precedent.
The Money Show’s Bruce Whitfield interviews Fairtree Capital Portfolio Manager Jean-Pierre Verster.
The Money Show’s Bruce Whitfield interviews Truworths CEO, Michael Mark.
The Money Show’s Bruce Whitfield interviews Lonmin CEO Ben Magara.
Bruce Whitfield asks Personal Financial Advisor Warren Ingram for advice on how investors can safely navigate this hectic time.
A school with individual learning paths for each child, and no need for textbooks? SPARK Schools CEO Stacey Brewer joins Bruce Whitfield.
In the car feature, our very own car guy Tumelo Maketekete shares some tips and tricks to buying a car on a R100 000 budget.
Tensions are rife in the East Joburg township as the community attacked and killed criminals.
Philemon Letwaba says Tshepo's case relates to some of the issues that they are dealing with on a daily basis.
Major General Michael Mohlala explains the procedure of conducting a roadblock and what to do when you are stopped.
The EFF lawyer stole the show during the state capture report court battle.