The Science Of ... , Evergreen Content

South Africans love their loyalty programmes (e.g. Pick n Pay Smart Shopper)

Pick n Pay, Clicks and Woolworths have the most well-loved loyalty cards.

Amanda Cromhout, Truth

The Money Show’s Bruce Whitfield interviewed Amanda Cromhout, CEO at Truth, for his weekly “The Science Of” feature.

Truth is a consultancy that specialises in loyalty programme development.

It recently released findings after questioning 27 446 respondents regarding loyalty programmes.

It found that more South Africans are using loyalty programmes than in 2015 with the biggest increase (13%) amongst those under 25 years of age.

Loyalty programme use is up by 9.5% among those with a household income less than R20 000 and up by 7% among men.

There is a 6% rise in the use of loyalty programmes among all South Africans.

According to the research, about 60% of all South African consumers younger than 25 used loyalty programmes in 2016.

What type of rewards do customers prefer?

Cash discounts, of course!

Pick n Pay Smart Shopper is the most used (10.7 million members) loyalty programme in South Africa followed by Clicks Clubcard and Edgars Thank U.

Listen to the interview in the audio below for more detail (and/or scroll down for more quotes from it).

There are a lot of sceptics out there!

Amanda Cromhout, Truth

There are a lot of people who know how to milk the programmes.

Amanda Cromhout, Truth

South Africa has caught up with the rest of the world.

Amanda Cromhout, Truth

We encourage card-less loyalty programmes.

Amanda Cromhout, Truth

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


This article first appeared on CapeTalk : South Africans love their loyalty programmes (e.g. Pick n Pay Smart Shopper)


Recommended

by NEWSROOM AI
Read More
2 red-hot JSE-listed shares to buy, right now (by Ashburton)

2 red-hot JSE-listed shares to buy, right now (by Ashburton)

The Money Show’s Bruce Whitfield interviews Suvasha Kander, a Fund Manager at Ashburton.

Let us do something unusual which will annoy the establishment – Tito Mboweni

Let us do something unusual which will annoy the establishment – Tito Mboweni

Bruce Whitfield asks Kevin Lings (Chief Economist at Stanlib Asset Management) for a preview of next week’s "mini-budget".

Ramaphosa sets cut-off date for plan to fix collapsing public healthcare system

Ramaphosa sets cut-off date for plan to fix collapsing public healthcare system

The Money Show’s Bruce Whitfield interviews Dr Nicholas Burger, a Healthcare Consultant at Frost & Sullivan.

Hillary and Bill Clinton, Caster Semenya at Joburg's Discovery Leadership Summit

Hillary and Bill Clinton, Caster Semenya at Joburg's Discovery Leadership Summit

The Money Show’s Bruce Whitfield interviews Jim O'Neill, a former chairperson at Goldman Sachs Asset Management.

How to have a good day

How to have a good day

Forbes and Inc. call “How to Have a Good Day” a “top must-read business book”. Bruce Whitfield interviews author Caroline Webb.

'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

Popular articles
'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

Feasibility study for Gautrain expansion completed but no approval yet

Feasibility study for Gautrain expansion completed but no approval yet

MEC for Transport Ismail Vadi says the feasibility study has been submitted to Treasury for consideration and formal approval.

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Dukwana accuses Magasshule of taking him to Saxonwold and asking him to sign a project over to the Guptas for R2 million a month.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

City of Johannesburg Executive Mayor Herman Mashaba says criminals cannot be allowed to threaten service delivery in the city.