ShapeShifter, Evergreen Content

Why (70-year-old!) design icon Vespa is still cool as ice

A Vespa will last for 100 000 kilometres… the maintenance costs are very low… There’s no built-in obsolescence.

Andy Reid, Vespa South Africa

Vespas start at R80 000 and go up to R130 000.

Andy Reid, Vespa South Africa

Traffic is gridlocked; two wheels are here to stay!

Andy Reid, Vespa South Africa

Vespa – meaning “wasp” in Italian – is considered a design icon.

It has been the world’s most well-known scooter brand since its beginning in 1946.

The Money Show’s Bruce Whitfield interviewed Vespa South Africa’s Managing Director Andy Reid for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

Vespas are still made of metal.

Andy Reid, Vespa South Africa

I opened six Vespa dealerships in 2001.

Andy Reid, Vespa South Africa

We sell between 60 and 80 Vespas per month.

Andy Reid, Vespa South Africa

A Vespa shop is not a bike shop – it’s a brand shop.

Andy Reid, Vespa South Africa

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Article brought to us by Old Mutual.


This article first appeared on CapeTalk : Why (70-year-old!) design icon Vespa is still cool as ice


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