The psychology behind Black Friday Frenzy and FOMO (fear of missing out)

Black Friday fever has thousands of shoppers flooding to shopping malls across the city to take advantage of massive price cuts.

CapeTalk's Kieno Kammies spoke to Sarina de Beer, psychologist and MD of market research company Ask Afrika about the psychology behind Black Friday.

According to De Beer as consumers we sometimes make irrational decisions that make us buy things we don't need and that we will probably never use.

There are certain dimensions that are pushed by the retailers and we fall for those quite easy.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Sometimes when we see people grabbing things, we think we are going to loose out and we start acting in the same way, wanting to get our hands on it.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Fear of missing out plays a big role in getting us to buy things that we maybe should not have.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Listen to an explanation about the psychology behind the Black Friday excessive shopping:


This article first appeared on CapeTalk : The psychology behind Black Friday Frenzy and FOMO (fear of missing out)


Recommended

by NEWSROOM AI
Read More
Milnerton High School promises a heartfelt performance during Annie musical

Milnerton High School promises a heartfelt performance during Annie musical

The teacher at Milnerton HS and director of Annie, Laura Bosman talks about Annie the musical they will be showcasing.

UK to implement 'opt-out' organ donor system for citizens

UK to implement 'opt-out' organ donor system for citizens

Those who do not wish to donate will carry a card that indicates that they do not wish to donate their organs.

What to look out for #BlackFriday online scams

What to look out for #BlackFriday online scams

Criminals will be on the prowl with more aggressive tactics to scam consumers looking to cash in on the mega discounts.

How to cash in on Black Friday fever (without shedding tears later)

How to cash in on Black Friday fever (without shedding tears later)

Amped for the shopping orgy ahead? Read this first; then ready… steady… SHOP!

Pitfalls for #BlackFriday shoppers

Pitfalls for #BlackFriday shoppers

Consumer journalist, Wendy Knowler, says consumers should be cautious of price manipulation from retailers.

Shop 'til you drop: The top 'Black Friday' deals this week

Shop 'til you drop: The top 'Black Friday' deals this week

Start your Christmas shopping off with a bang at these major retailers offering some impressive discounted sales for Black Friday.

Popular articles
Vigilante mob attacks alleged criminals in Daveyton

Vigilante mob attacks alleged criminals in Daveyton

Tensions are rife in the East Joburg township as the community attacked and killed criminals.

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Swartz says he would have done anything to get the R1 million prize money.

'There is no way Magnus Malan could've done the things he is accused of'

'There is no way Magnus Malan could've done the things he is accused of'

Former police minister Adriaan Vlok has rejected accusations that former minister Malan was at the centre of a paedophile ring.

4 tips for safely investing right now when everything is so hectic

4 tips for safely investing right now when everything is so hectic

Bruce Whitfield asks Personal Financial Advisor Warren Ingram for advice on how investors can safely navigate this hectic time.

[Listen] Lottery responds to Tshepo's fraud claims

[Listen] Lottery responds to Tshepo's fraud claims

Philemon Letwaba says Tshepo's case relates to some of the issues that they are dealing with on a daily basis.

Jacques Pauw: We need more evidence on the 'The Lost Boys of Bird Island' book

Jacques Pauw: We need more evidence on the 'The Lost Boys of Bird Island' book

Investigative journalist and author Jacques Pauw shares his thoughts on 'The Lost Boys of Bird Island' book.