The psychology behind Black Friday Frenzy and FOMO (fear of missing out)

Black Friday fever has thousands of shoppers flooding to shopping malls across the city to take advantage of massive price cuts.

CapeTalk's Kieno Kammies spoke to Sarina de Beer, psychologist and MD of market research company Ask Afrika about the psychology behind Black Friday.

According to De Beer as consumers we sometimes make irrational decisions that make us buy things we don't need and that we will probably never use.

There are certain dimensions that are pushed by the retailers and we fall for those quite easy.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Sometimes when we see people grabbing things, we think we are going to loose out and we start acting in the same way, wanting to get our hands on it.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Fear of missing out plays a big role in getting us to buy things that we maybe should not have.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Listen to an explanation about the psychology behind the Black Friday excessive shopping:

Read More
Photographer captures Cape's dwindling dam levels with a drone

Photographer captures Cape's dwindling dam levels with a drone

The latest figures show dam levels at 36.8%, which means they could run almost empty by the time 2017 the winter rains come.

Driving lessons to be incorporated into SA school's curriculum

Driving lessons to be incorporated into SA school's curriculum

Spokesperson for Transport Minister, Dipou Peters, says learners will be given an opportunity to become good and safe drivers.

What to look out for #BlackFriday online scams

What to look out for #BlackFriday online scams

Criminals will be on the prowl with more aggressive tactics to scam consumers looking to cash in on the mega discounts.

How to cash in on Black Friday fever (without shedding tears later)

How to cash in on Black Friday fever (without shedding tears later)

Amped for the shopping orgy ahead? Read this first; then ready… steady… SHOP!

Pitfalls for #BlackFriday shoppers

Pitfalls for #BlackFriday shoppers

Consumer journalist, Wendy Knowler, says consumers should be cautious of price manipulation from retailers.

Shop 'til you drop: The top 'Black Friday' deals this week

Shop 'til you drop: The top 'Black Friday' deals this week

Start your Christmas shopping off with a bang at these major retailers offering some impressive discounted sales for Black Friday.

Popular articles
Home Affairs takes on Oppenheimer family over VIP airport terminal

Home Affairs takes on Oppenheimer family over VIP airport terminal

The department's DG Mkuseli Apleni says Home Affairs cannot simply grant special immigration services to this wealthy family.

Photographer captures Cape's dwindling dam levels with a drone

Photographer captures Cape's dwindling dam levels with a drone

The latest figures show dam levels at 36.8%, which means they could run almost empty by the time 2017 the winter rains come.

Driving lessons to be incorporated into SA school's curriculum

Driving lessons to be incorporated into SA school's curriculum

Spokesperson for Transport Minister, Dipou Peters, says learners will be given an opportunity to become good and safe drivers.

LISTEN: I paid for sound system from my own personal account - Phahlane

LISTEN: I paid for sound system from my own personal account - Phahlane

Acting National Police Commissioner Khomotso Phahlane says he paid for his R80 0000 sound system at his house in Pretoria.

Medical students given deadline to accept placements or lose their spots

Medical students given deadline to accept placements or lose their spots

22 medical students who have declined placements for internships could lose their positions to foreign nationals.

Earn peanuts? How to best invest very small amounts...

Earn peanuts? How to best invest very small amounts...

Got a spare R200 or R300 a month? Here’s how to make that money work hard and grow…

How a family butchery became the first Pick n Pay in Diepkloof

How a family butchery became the first Pick n Pay in Diepkloof

The Monageng family started with their mom–and–pop corner butchery in 1972 and now have partnership with Pick n Pay in Soweto.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.