Kenya has set its eyes on reviving the cotton industry towards making it a major foreign-exchange earner.
A McKinsey & Co report recently revealed that Kenya could potentially earn $3 billion and change the industry which currently employs 66 000 people.
Southern Africa Editor of the Africa Report, Crystal Orderson, spoke to 702's Stephen Grootes about what this could mean for cotton production in the east African country.
Kenya also exports clothing to H&M, Walmart, Puma to the value of about $400 million.— Crystal Orderson, Southern African Editor of Africa Report
Some of the reforms expected include banning of second-hand clothing and directing funds towards cotton production.
Listen to the interview below: