Forget exports, SA wine could be a cash cow right here at home

Celebrated liquor expert Michael Fridjhon says that local wine sales are much more profitable than overseas exports.

Fridjhon explains that the vast majority of South Africa's wine exports is exported in bulk and bottled at it's port of destination.

He says the wine industry has been lulled into a sense of complacency, spending time marketing the sector overseas.

But Fridjhon advises that local wine sales are as profitable as those made abroad - in some cases, even more so.

Almost any regional market in South Africa is bigger than the major international one.

Michael Fridjhon, liquor industry authority

He has found that the total Guateng wine market is at least twice the size of the total bottled-South African wine market in the United Kingdom.

Fridjhon says that winemakers need to market their products domestically, in less traveled places, such as the Eastern Cape and Kwa-Zulu Natal.

It almost pays them to sell a lot less overseas and focus their investment in the local market on their doorstep.

Michael Fridjhon, liquor industry authority

Take a listen to the wine expert explain here:

Read More
Afriforum's Gerrie Nel gives the NPA three months to prosecute Grace Mugabe

Afriforum's Gerrie Nel gives the NPA three months to prosecute Grace Mugabe

AfriForum and its independent prosecution unit will be getting involved in the case of alleged assault of Gabriella Engels.

City of Cape turns to groundwater to try curb its water crisis

City of Cape turns to groundwater to try curb its water crisis

Four areas identified for ground water extraction namely; Silwerstroomstrand, Cape Flats, Cape Peninsula and Hottentots Holland.

The sungazer lizard is under threat of extinction

The sungazer lizard is under threat of extinction

Shivan Parusnath, PhD student at Wits University says the lizards are under threat because there are far too many people.

CoCT 'Water Resilience Plan' to produce 500 million litres of water per day

CoCT 'Water Resilience Plan' to produce 500 million litres of water per day

City of Cape Town Mayor, Patricia de Lille held a media briefing to share the City’s 'Water Resilience Plan' on Thursday.

Jakes Gerwel Entrepreneurial School in Bonnievale gives hope for the future

Jakes Gerwel Entrepreneurial School in Bonnievale gives hope for the future

A heartwarming story of a community working together to create a no fee school of excellence with a generosity of spirit.

Robertson Winery farm workers resolve wage strike

Robertson Winery farm workers resolve wage strike

After months of deliberations, anger and accusations, Robertson Winery and union agree on 8% across the board wage hike.

Popular articles
It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Makhabane says Ncwane was feeling weak yesterday and his wife phoned paramedics to check on him.

How Naspers paid peanuts for Tencent (China’s most valuable company)

How Naspers paid peanuts for Tencent (China’s most valuable company)

In 2001 Naspers invested $32 million in (then tiny) Tencent. Learn more about the wildly profitable Chinese behemoth...

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.