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How museums inform, entertain and keep in business

The Apartheid Museum gets about 200 000 visitors in a year.

Steven Sack, Origins Centre Association at Wits

We have students that run the guided tours; that’s where we have a good business model.

Steven Sack, Origins Centre Association at Wits

None of us [the museums] have budgets to do marketing.

Steven Sack, Origins Centre Association at Wits

The Money Show’s Bruce Whitfield interviewed Origins Centre Association at Wits CEO Steven Sack for his weekly “The Science Of” feature.

Sack discussed museums and the business thereof.

For more detail listen to the interview in the audio below (and/or scroll down for further quotes from it).

Up to a million people visit museums in Johannesburg in a year.

Steven Sack, Origins Centre Association at Wits

Increasingly there’s pressure to charge an entrance fee.

Steven Sack, Origins Centre Association at Wits

We have ancient fossils of dinosaurs.

Steven Sack, Origins Centre Association at Wits

Visiting the Voortrekker Monument is an extraordinary experience.

Steven Sack, Origins Centre Association at Wits

If you go to the Voortrekker Monument; make the short journey to Freedom Park.

Steven Sack, Origins Centre Association at Wits

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Article brought to us by Old Mutual.


This article first appeared on CapeTalk : How museums inform, entertain and keep in business


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