The Science Of ...

How cars are designed to look good and perform well

Car design typically involves the development of the visual appearance and ergonomics of passenger vehicles.

The design of modern cars is normally done by a large team from different disciplines included within automotive engineering.

Listen to the audio (scroll down) in which Jeff Nemeth, President of the Board of the American Chamber of Commerce in South Africa (also CEO of Ford Motor Company in SA), discusses the science of car design.

A Ford Focus bought in Johannesburg is the same car as the one bought in New York; with minor adjustments for local tastes.

Jeff Nemeth, Ford SA CEO

We design cars that look like they are moving even when they are standing still.

Jeff Nemeth, Ford SA CEO

The Ford Mustang, designed in Detroit, is coming to South Africa!

Jeff Nemeth, Ford SA CEO

We produce 85 000 Rangers in South Africa per year. There are only two other plants elsewhere in the world producing this bakkie.

Jeff Nemeth, Ford SA CEO

We’ve invested in Africa for 90 years. We want to continue investing in South Africa, the springboard to Africa. We want to use South Africa to service a billion African customers!

Jeff Nemeth, Ford SA CEO

Nigeria is making motor manufacturing very attractive, so we’re evaluating them and many other industrialising African countries.

Jeff Nemeth, Ford SA CEO

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