Careers @ Primedia Broadcasting

Direct Sales Accounts Executive

STATION: 94.7 702 Cape Talk KFM

BRANCH: Johannesburg- Sandton

DEPARTMENT: Sales

REPORT TO: Direct Sales Manager

TITLE: Direct Sales Accounts Executive

EDUCATIONAL QUALIFICATIONS:

  • Matric
  • Sales Skills, Negotiation and Presentation Skills courses are added advantage

SKILLS AND KNOWLEDGE:

  • Computer skills – MS Word, Excel, PowerPoint and Internet Email Excellent administrative skills Conceptualisation skills Negotiation skills Presentation skills Excellent time management skills Good interpersonal skills Business writing skills Communication skills - Listening skills Problem solving skills Knowledge and understanding of radio or other media would be an advantage

EXPERIENCE REQUIRED:

  • 1-2 years sales experience

OTHER REQUIREMENTS:

  • Driver’s Licence + own vehicle

PERSONALITY ATTRIBUTES:

  • Good attitude to colleagues, clients and the sales team
  • Adaptable
  • Driven
  • Innovative and proactive
  • Assertive
  • Attentive to detail
  • Resilient
  • Accountable
  • Punctual

KEY OUTCOMES: Knowledge of own and clients brands and products, as well as the broader media industry

  • To enhance and maintain an in-depth knowledge of the four radio stations’ brands and products represented, as well as how brands measure up against competitors
  • To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
  • To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
  • To embrace social media and digital innovations and understand how they integrate with media and marketing Active Selling and Prospecting for new business
  • To proactively, consistently and on an ongoing basis source new clients for our radio stations * To evaluate sales prospects and qualify them for their suitability for radio
  • To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
  • To uphold the premium brand status of the PMB brands and negotiate to upsell when an opportunity is identified
  • To achieve sales targets set by the Direct Sales Manager

KEY OUTCOMES: Service delivery and professionalism

  • To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands
  • To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict
  • To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders
  • To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
  • To build rapport and show case the stations’ brands by entertaining clients as and when required.
  • To perform admin in the AE back office in order to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution

Send your detailed CV to Broadcastingcv2@primedia.co.za with the Subject Line Direct Sales AE. The closing date for applications is 26th January 2017. Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful


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