Apple reinvests in South Africa to boost local iPhone sales

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Apple, the largest company in the world, has reinvested in South Africa by quietly opening an office after disinvesting in 1999 when it favoured a distributor model.

According to TechCentral, the company will now focus on Apple’s relationship with local cellphone operators, specifically around sales of the iPhone.

Apple had a direct presence in South Africa from 1992 to 1999.

Listen to the audio (scroll down) for our interview with Duncan McCleod, Editor of Tech Central.

All other large cellphone makers have offices here. Apple struggled to manage their relationship with local operators from afar.

Duncan McCleod, Editor of Tech Central

It’s difficult to know whether this is the first step towards using South Africa as a springboard into the rest of Africa. I would imagine this is the first step in a much more aggressive process.

Duncan McCleod, Editor of Tech Central

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