'As the price of sugar goes up, consumption will go down'

Public health researcher and health sociologist Aviva Tugendhaft says the sugar tax will help reduce national consumption.

She advises that there is a strong link between sugar and communicable diseases.

According to Tugendhaft, the sugar tax will help tackle South Africa's obesity epidemic and related illnesses such as diabetes.

She believes that the population-level intervention is the most effective in reducing the consumption of sugar.

As the price of sugar goes up, consumption will go down. People will have to pay the price.

Aviva Tugendhaft, Deputy Director at Priceless SA at the Wits School of Public Health

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