Advertising specialist, Tebogo Motshwene, tapping into the black consumer market

I worked the 9 to 5 job for a big financial institution, but I've always wanted to own my own business.

Tebogo Motshwene, founder of Brandhead

Tebogo Motshwene is the founder of Brandhead, an experiential marketing agency that focuses on the black consumer market.

We're trying to be different in the brand marketing space. We tap into the research about the black consumer market space.

Tebogo Motshwene, founder of Brandhead

Brandhead offers market research and insights and brand activations, explains the 37-year-old.

Motshwene says Brandhead was born from his frustration with generalisations and false assumptions made by marketing companies about black (and township) consumers.

Motshwene was born in Soweto and lived in Dube for eight years before moving to Pimville where he spent the rest of his childhood.

He always enjoyed drama, choir and other activities in the arts and says he was able to identify and pursue his passions through church and encouragement from his widowed mother.

Motshwene was also involved in TV commercials and local soapies and joined a casting agency as a young teen.

In high school he developed an interest in the advertising industry, and immediately decided that this will be my career aspiration and direction.

He says after watching an interview with marketing trailbrazer Happy Ntshingila - who founded South Africa's first black-owned agency, HerdBuoys - he knew advertising was his calling.

I decided then and there in high school that this def the route that I'm going to take. I'm going to study advertising. I did my research.

Tebogo Motshwene, founder of Brandhead

He enrolled at AAA School of Advertising and received his Advertising Higher Diploma, despite the prohibitive costs of fees.

I don't know how my mother managed to pay for those fees for three years.

Tebogo Motshwene, founder of Brandhead

After completing a month internship programme in his final year at the advertising agency Azaguys, he worked at Herbouys Mccann Erickson.

He would later leave and create his own agency, which he hopes will become the biggest experiential marketing agency in the world one day.

Take a listen to Tebogo Motshwene explain his journey and vision:

Read More
Millennial trends maven Siya Beyile on building style empire, The Threaded Man

Millennial trends maven Siya Beyile on building style empire, The Threaded Man

Siyabonga Beyile (23) opens up about the birth of his online platform 'The Threaded Man' and how his network is going global.

How a family butchery became the first Pick n Pay in Diepkloof

How a family butchery became the first Pick n Pay in Diepkloof

The Monageng family started with their mom–and–pop corner butchery in 1972 and now have partnership with Pick n Pay in Soweto.

Entreprenuer ditches law career to build woodwork school

Entreprenuer ditches law career to build woodwork school

Buster Tinsley decided to use his love of woodwork to offer carpentry courses after 18 years as a lawyer - and hasn't looked back.

Jubane Telecoms and Odd Wine Out setting themselves apart from the rest

Jubane Telecoms and Odd Wine Out setting themselves apart from the rest

Entreprenuer Corner profiles the stories behind businesses that are still standing and flourishing despite tough economic times.

Kgomotso Pooe's business vision changing the face of Soweto, Guguletu and Langa

Kgomotso Pooe's business vision changing the face of Soweto, Guguletu and Langa

Award-winning entreprenuer, Kgomotso Pooe, has played a big role in changing the face of townships creatively while creating jobs.

Popular articles
Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Pamela Nomvete on her downfalls as actress, and 'climbing back'

Pamela Nomvete on her downfalls as actress, and 'climbing back'

This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.

[WATCH] New adapted national anthem by students

[WATCH] New adapted national anthem by students

Fees Must Fall activists singing the national anthem with a new melody and phrases calling it a 'decolonised national anthem'.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?