Advertising specialist, Tebogo Motshwene, tapping into the black consumer market

I worked the 9 to 5 job for a big financial institution, but I've always wanted to own my own business.

Tebogo Motshwene, founder of Brandhead

Tebogo Motshwene is the founder of Brandhead, an experiential marketing agency that focuses on the black consumer market.

We're trying to be different in the brand marketing space. We tap into the research about the black consumer market space.

Tebogo Motshwene, founder of Brandhead

Brandhead offers market research and insights and brand activations, explains the 37-year-old.

Motshwene says Brandhead was born from his frustration with generalisations and false assumptions made by marketing companies about black (and township) consumers.

Motshwene was born in Soweto and lived in Dube for eight years before moving to Pimville where he spent the rest of his childhood.

He always enjoyed drama, choir and other activities in the arts and says he was able to identify and pursue his passions through church and encouragement from his widowed mother.

Motshwene was also involved in TV commercials and local soapies and joined a casting agency as a young teen.

In high school he developed an interest in the advertising industry, and immediately decided that this will be my career aspiration and direction.

He says after watching an interview with marketing trailbrazer Happy Ntshingila - who founded South Africa's first black-owned agency, HerdBuoys - he knew advertising was his calling.

I decided then and there in high school that this def the route that I'm going to take. I'm going to study advertising. I did my research.

Tebogo Motshwene, founder of Brandhead

He enrolled at AAA School of Advertising and received his Advertising Higher Diploma, despite the prohibitive costs of fees.

I don't know how my mother managed to pay for those fees for three years.

Tebogo Motshwene, founder of Brandhead

After completing a month internship programme in his final year at the advertising agency Azaguys, he worked at Herbouys Mccann Erickson.

He would later leave and create his own agency, which he hopes will become the biggest experiential marketing agency in the world one day.

Take a listen to Tebogo Motshwene explain his journey and vision:


This article first appeared on CapeTalk : Advertising specialist, Tebogo Motshwene, tapping into the black consumer market


Read More
Millennial trends maven Siya Beyile on building style empire, The Threaded Man

Millennial trends maven Siya Beyile on building style empire, The Threaded Man

Siyabonga Beyile (23) opens up about the birth of his online platform 'The Threaded Man' and how his network is going global.

How a family butchery became the first Pick n Pay in Diepkloof

How a family butchery became the first Pick n Pay in Diepkloof

The Monageng family started with their mom–and–pop corner butchery in 1972 and now have partnership with Pick n Pay in Soweto.

Entreprenuer ditches law career to build woodwork school

Entreprenuer ditches law career to build woodwork school

Buster Tinsley decided to use his love of woodwork to offer carpentry courses after 18 years as a lawyer - and hasn't looked back.

Jubane Telecoms and Odd Wine Out setting themselves apart from the rest

Jubane Telecoms and Odd Wine Out setting themselves apart from the rest

Entreprenuer Corner profiles the stories behind businesses that are still standing and flourishing despite tough economic times.

Kgomotso Pooe's business vision changing the face of Soweto, Guguletu and Langa

Kgomotso Pooe's business vision changing the face of Soweto, Guguletu and Langa

Award-winning entreprenuer, Kgomotso Pooe, has played a big role in changing the face of townships creatively while creating jobs.

Popular articles
Dr Mbuyiseni Ndlozi opens up about his thesis

Dr Mbuyiseni Ndlozi opens up about his thesis

Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

Happy 50th birthday, Pick n Pay (congrats on growing your bottom line by 18%)!

Happy 50th birthday, Pick n Pay (congrats on growing your bottom line by 18%)!

50 years ago the retailer started out when Raymond Ackerman bought three tiny stores from Click founder Jack Goldin.

Is it normal to have a curved penis? Dr Shingai explains

Is it normal to have a curved penis? Dr Shingai explains

Urologist Dr Shingai Mutambirwa says penile curvature is only a concern if it impedes a man's ability to have penetrative sex.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet Shoprite’s Christo Wiese, ruler of retail (and 3rd richest African)

Meet Shoprite’s Christo Wiese, ruler of retail (and 3rd richest African)

Bruce Whitfield interviews the remarkable Wiese (net worth R100 billion!) about how it all began and where it’s going.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?