ShapeShifter

Meet coffee-snob Pieter Bloem; founder of Bootlegger Coffee Company

Once you have good green beans, half the battle is won. Add a good roaster with a good knowledge of roasting and a passionate and consistent barrister, and you’re set.

Pieter Bloem, Bootlegger Coffee Company

It’s a moment to savour… those 10 or 15 minutes spent with your coffee need to be perfect.

Pieter Bloem, Bootlegger Coffee Company

We use all our own capital. We only grow as fast as we can with our current capital.

Pieter Bloem, Bootlegger Coffee Company

Capetonians love coffee. A lot. But only good, nay, great coffee.

The Money Show’s Bruce Whitfield interviewed Pieter Bloem, cofounder and Director at Bootlegger Coffee Company, for his weekly “ShapeShifter” feature.

Bootlegger is a trendy coffee shop/eatery with seven branches in Cape Town.

Its famed blend of coffee combines beans from Guatemala, Burundi and Costa Rica.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We’ve got plans to expand to Joburg in 2018.

Pieter Bloem, Bootlegger Coffee Company

We’ve had a popup store in London for the past couple of months… We’re building a proper store…

Pieter Bloem, Bootlegger Coffee Company

In Cape Town there are a couple of niche roasters that have done very well.

Pieter Bloem, Bootlegger Coffee Company

Your landlord is – after your staff – the most important relationship you have.

Pieter Bloem, Bootlegger Coffee Company

Location is absolute key!

Pieter Bloem, Bootlegger Coffee Company

We employ 450 people.

Pieter Bloem, Bootlegger Coffee Company

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