ShapeShifter

Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business

We’ve got a beautiful country!

Sisa Ntshona, SA Tourism

We want to run SA Tourism like a business

Sisa Ntshona, SA Tourism

When the US President decides to put a ban on Muslims travelling; we see opportunities to quickly rearrange ourselves so that we become that conduit to bring those guys in.

Sisa Ntshona, SA Tourism

We are trying to make every South African a tourism ambassador.

Sisa Ntshona, SA Tourism

South Africa has become a wildly popular tourist destination.

Tourism supported 10.3% of all jobs in the country, the World Travel & Tourism Council estimated in 2012.

The Money Show’s Bruce Whitfield interviewed SA Tourism CEO Sisa Ntshona for his weekly “ShapeShifter” feature.

An accountant by training, Ntshona holds an MBA from GIBS.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I was born in Alice in the Eastern Cape.

Sisa Ntshona, SA Tourism

I stumbled into banking.

Sisa Ntshona, SA Tourism

Tourism is the lever we want to pull to drive growth.

Sisa Ntshona, SA Tourism

Show me a sector and I’ll show you how tourism contributes to it.

Sisa Ntshona, SA Tourism

We have a budget of R1.2 billion.

Sisa Ntshona, SA Tourism

I haven’t been to De Aar… I’d also like to go to Tzaneen.

Sisa Ntshona, SA Tourism

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Learn how to code, for free! Meet WeThinkCode_’s Arlene Mulder...

Learn how to code, for free! Meet WeThinkCode_’s Arlene Mulder...

Interested in attending a free, two-year course in computer programming? Bruce Whitfield interviews the cofounder of WeThinkCode_.

Want to do good? Not sure where to start? You may want to check this out...

Want to do good? Not sure where to start? You may want to check this out...

Bruce Whitfield interviews forgood.co.za CEO Andy Hadfield. Forgood.co.za connects those who want to help with those who need it.

[Transcript] Meet Whitey Basson - the retail genius behind the rise of Shoprite

[Transcript] Meet Whitey Basson - the retail genius behind the rise of Shoprite

[FULL TRANSCRIPT] Basson recounts how he grew Shoprite from tiny, R1 million company into a the largest retailer in Africa.

5 tips on how to make lots of money (and build a property empire) on Airbnb

5 tips on how to make lots of money (and build a property empire) on Airbnb

Brigid Prinsloo, Airbnb host and founder of Superhost South Africa, gives advice on turning your home into a cash cow on Airbnb.

Meet Mmatsatsi Ramawela, the woman tasked with revving up tourism in SA

Meet Mmatsatsi Ramawela, the woman tasked with revving up tourism in SA

Tourism Business Council of SA CEO Mmatsatsi Ramawela's career in tourism spans more than two decades. This is her story...

How to make money from tourism

How to make money from tourism

We interview the author of "The Tourism Coach", a book aimed at entrepreneurs and would-be entrepreneurs in the tourist sector.

Popular articles
'ANC may split if Dlamini-Zuma is elected leader'

'ANC may split if Dlamini-Zuma is elected leader'

Political analyst Dr Somadoda Fikeni sat down with Ray White to discuss the future of the ANC.

The Steinhoff Story: from humble beginnings to billions

The Steinhoff Story: from humble beginnings to billions

Financial Mail editor Rob Rose chats to Eusebius McKaiser about how Steinhoff became the retail giant we know, before the fall.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...