Companies need to think of consumers as citizens, not consumers - Dion Chang

Flux Trends has tracked how people's level of awareness, normally referred to as 'woke', has not only influenced social norms and politics, but also businesses around the world.

Chang explains that 'woke' refers to someone who knows what's happening in the community relating to racism and social injustice.

He says most companies brands have started responding to political arena.

There has been blurring of lines on what business used to do, which is focusing on the bottom line, and a slow realisation that you can't just be bottom-line driven.

Dion Chang, trend analyst and founder of Flux Trends

Many companies are shifting from sales-based mentality to a value-based mentality.

Dion Chang, trend analyst and founder of Flux Trends

Chang explains what companies need to do to remain relevant to a 'woke' community.

The easiest way to do it is that you don't think of your customers as consumers, you think of them as citizens.

Dion Chang, trend analyst and founder of Flux Trends

You looking not as a transaction relationship with your customers, but a transformational relationship.

Dion Chang, trend analyst and founder of Flux Trends

All these companies have now this responsibility of pushing for change.

Dion Chang, trend analyst and founder of Flux Trends

Listen to the full interview with Dion Chang below...


702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
EWN Ziyanda Ngcobo compares #FeesMustFall 2015 and 2016 dynamics

EWN Ziyanda Ngcobo compares #FeesMustFall 2015 and 2016 dynamics

From protests for a no fee increase and in-sourcing, to a movement for free decolonised education. How has #FeesMustFall changed?

Trevor Noah schools 'colour blind' right-winger on racial politics

Trevor Noah schools 'colour blind' right-winger on racial politics

Trevor Noah and US commentator Tomi Lahren got into a heated debate over her views on Black Lives Matter and race relations.

#FridayStandIn thoughtful conversations on civil society and student protests

#FridayStandIn thoughtful conversations on civil society and student protests

Nomfundo Walaza looked at the role of civil society 'minding the gap', and psychological fallout of Fees Must Fall protests.

How do universities tackle decolonisation project?

How do universities tackle decolonisation project?

Decolonisation has emerged as a buzzword in recent students protests challenging white supremacist ways of thinking.

#RhodesMustFall - 'A Movement that has shaken foundations of SA'

#RhodesMustFall - 'A Movement that has shaken foundations of SA'

Student activist Wanelisa Xaba speaks to Nomboniso Gasa about what the #RhodesMustFall movement is all about.

Popular articles
'ANC may split if Dlamini-Zuma is elected leader'

'ANC may split if Dlamini-Zuma is elected leader'

Political analyst Dr Somadoda Fikeni sat down with Ray White to discuss the future of the ANC.

The Steinhoff Story: from humble beginnings to billions

The Steinhoff Story: from humble beginnings to billions

Financial Mail editor Rob Rose chats to Eusebius McKaiser about how Steinhoff became the retail giant we know, before the fall.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...