Advancing Africa in a sustainable way: Meetings Africa

Meetings, Incentive trips, Conferences and Exhibitions - collectively known as business events - are a massive and growing part of the local tourism industry.

In recent years, the global business events industry has begun to recognize Africa as a sought after destination. Meetings Africa answers to that need by showcasing Africa’s diverse offering of tourism services and products and how the industry grows and contributes enormously to the tourism sector’s development.

12 years ago the South African Tourism-owned show was born in response to the global meetings industry’s growing recognition of Africa as a sought-after premier business events destination. Now it is is attended by African, international and local meeting and event planners, Association buyers who organise regional and international conventions, local corporate executives who book business travel or meeting venues, travel agencies specialising in incentive, business and conference travel, in-house events co-ordinators, incentive houses, conference organisers, sales and promotion agencies and marketing companies.

The 2017 edition of Meetings Africa will be held at the Sandton Convention Centre from the 28th of February to the 1st March.

In line with Meetings Africa 2017’s theme of sustainability - how the business events industry can protect the planet, empower people and increase the profit of all involved in the value chain of delivering exceptional products and services - the show will have its own vendor village where buyers, visitors and exhibitors alike can purchase original pieces of arts and crafts.

Another attraction at the Meetings Africa Trade Event are the Meet-Up Sessions - giving access to qualified suppliers that put special focus on advancing business. On Tuesday (28 February) buyers will get to sample products and services offerings from exhibitors. And on Wednesday (1st March) you'll be able to hear from an array of speakers on both business and personal growth including 702's own Bruce Whitfield, Dr Adriana Marais of Foundation for Space SA, Robin Banks, one of the world’s leading authorities on the subject of Mind Power and Personal Mastery and award-winning investigative journalist Devi Sankaree Govender.

If you’re an events specialist or responsible for your company’s events, Meetings Africa is the ideal place for you to forge meaningful relationships.

Last year, there was an increase of 11% in both international and regional hosted buyers at Meetings Africa, with top international buyers coming from India, the United States, China, the United Kingdom and Russia as compared to 2015. There were 274 exhibitors at Meetings Africa 2016 representing 16 countries (including South Africa).

The value of such a trade show extends beyond the business transactions. Through trade shows such as Meetings Africa, where dialogues and collaborations are key - innovation can only flourish. This is beneficial because innovation is crucial for the growth of our industry.

Sisa Ntshona, Chief Executive Officer at South African Tourism

For more information visit http://meetingsafrica.co.za, follow @SA_NCB and use the hashtag #MeetingsAfrica17


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