Advancing Africa in a sustainable way: Meetings Africa

Meetings, Incentive trips, Conferences and Exhibitions - collectively known as business events - are a massive and growing part of the local tourism industry.

In recent years, the global business events industry has begun to recognize Africa as a sought after destination. Meetings Africa answers to that need by showcasing Africa’s diverse offering of tourism services and products and how the industry grows and contributes enormously to the tourism sector’s development.

12 years ago the South African Tourism-owned show was born in response to the global meetings industry’s growing recognition of Africa as a sought-after premier business events destination. Now it is is attended by African, international and local meeting and event planners, Association buyers who organise regional and international conventions, local corporate executives who book business travel or meeting venues, travel agencies specialising in incentive, business and conference travel, in-house events co-ordinators, incentive houses, conference organisers, sales and promotion agencies and marketing companies.

The 2017 edition of Meetings Africa will be held at the Sandton Convention Centre from the 28th of February to the 1st March.

In line with Meetings Africa 2017’s theme of sustainability - how the business events industry can protect the planet, empower people and increase the profit of all involved in the value chain of delivering exceptional products and services - the show will have its own vendor village where buyers, visitors and exhibitors alike can purchase original pieces of arts and crafts.

Another attraction at the Meetings Africa Trade Event are the Meet-Up Sessions - giving access to qualified suppliers that put special focus on advancing business. On Tuesday (28 February) buyers will get to sample products and services offerings from exhibitors. And on Wednesday (1st March) you'll be able to hear from an array of speakers on both business and personal growth including 702's own Bruce Whitfield, Dr Adriana Marais of Foundation for Space SA, Robin Banks, one of the world’s leading authorities on the subject of Mind Power and Personal Mastery and award-winning investigative journalist Devi Sankaree Govender.

If you’re an events specialist or responsible for your company’s events, Meetings Africa is the ideal place for you to forge meaningful relationships.

Last year, there was an increase of 11% in both international and regional hosted buyers at Meetings Africa, with top international buyers coming from India, the United States, China, the United Kingdom and Russia as compared to 2015. There were 274 exhibitors at Meetings Africa 2016 representing 16 countries (including South Africa).

The value of such a trade show extends beyond the business transactions. Through trade shows such as Meetings Africa, where dialogues and collaborations are key - innovation can only flourish. This is beneficial because innovation is crucial for the growth of our industry.

Sisa Ntshona, Chief Executive Officer at South African Tourism

For more information visit http://meetingsafrica.co.za, follow @SA_NCB and use the hashtag #MeetingsAfrica17

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
A short history of The Nutcracker

A short history of The Nutcracker

This massively popular 2-act ballet, performed by countless ballet companies globally, is headed to Joburg!

To play the (success) game well, get your game plan from the experts

To play the (success) game well, get your game plan from the experts

Ever wondered what the man who started Sorbet and a mathematical genius have in common?

Meet Helen Rees: Champion of public health

Meet Helen Rees: Champion of public health

Meet a champion fighting for the health of our nation!

What to expect from the Telkom 947 Mountain Bike Challenge

What to expect from the Telkom 947 Mountain Bike Challenge

Mountain biking is intended as an outdoor adventure, and the 25km route offers novices exactly that.

Travelling the country to remind us to read, on a bicycle!

Travelling the country to remind us to read, on a bicycle!

Lead SA's hero for July has cycled from Union Buildings to Parliament to share the developmental significance of reading.

Today's the day... to show you Walk the Talk!

Today's the day... to show you Walk the Talk!

50 000 walkers will be braving Gauteng Winter sunrise temperatures to take part in the annual feelgood event.

Popular articles
Soulful Sundays Playlist: Sunday 11 June 2017

Soulful Sundays Playlist: Sunday 11 June 2017

Favourites to feed your soul on Sunday.

Opinion:  Bishop Lekganyane is right

Opinion: Bishop Lekganyane is right

Stephen Grootes weighs in on comments made by the Zion Christian Church Bishop at the weekend.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

How to make your first million

How to make your first million

Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

The world’s richest doctor (worth R150bn) was born and raised in South Africa

The world’s richest doctor (worth R150bn) was born and raised in South Africa

Patrick Soon-Shiong, son of Chinese immigrants to SA, is the world’s richest doctor and the wealthiest resident of Los Angeles.