Advancing Africa in a sustainable way: Meetings Africa

Meetings, Incentive trips, Conferences and Exhibitions - collectively known as business events - are a massive and growing part of the local tourism industry.

In recent years, the global business events industry has begun to recognize Africa as a sought after destination. Meetings Africa answers to that need by showcasing Africa’s diverse offering of tourism services and products and how the industry grows and contributes enormously to the tourism sector’s development.

12 years ago the South African Tourism-owned show was born in response to the global meetings industry’s growing recognition of Africa as a sought-after premier business events destination. Now it is is attended by African, international and local meeting and event planners, Association buyers who organise regional and international conventions, local corporate executives who book business travel or meeting venues, travel agencies specialising in incentive, business and conference travel, in-house events co-ordinators, incentive houses, conference organisers, sales and promotion agencies and marketing companies.

The 2017 edition of Meetings Africa will be held at the Sandton Convention Centre from the 28th of February to the 1st March.

In line with Meetings Africa 2017’s theme of sustainability - how the business events industry can protect the planet, empower people and increase the profit of all involved in the value chain of delivering exceptional products and services - the show will have its own vendor village where buyers, visitors and exhibitors alike can purchase original pieces of arts and crafts.

Another attraction at the Meetings Africa Trade Event are the Meet-Up Sessions - giving access to qualified suppliers that put special focus on advancing business. On Tuesday (28 February) buyers will get to sample products and services offerings from exhibitors. And on Wednesday (1st March) you'll be able to hear from an array of speakers on both business and personal growth including 702's own Bruce Whitfield, Dr Adriana Marais of Foundation for Space SA, Robin Banks, one of the world’s leading authorities on the subject of Mind Power and Personal Mastery and award-winning investigative journalist Devi Sankaree Govender.

If you’re an events specialist or responsible for your company’s events, Meetings Africa is the ideal place for you to forge meaningful relationships.

Last year, there was an increase of 11% in both international and regional hosted buyers at Meetings Africa, with top international buyers coming from India, the United States, China, the United Kingdom and Russia as compared to 2015. There were 274 exhibitors at Meetings Africa 2016 representing 16 countries (including South Africa).

The value of such a trade show extends beyond the business transactions. Through trade shows such as Meetings Africa, where dialogues and collaborations are key - innovation can only flourish. This is beneficial because innovation is crucial for the growth of our industry.

Sisa Ntshona, Chief Executive Officer at South African Tourism

For more information visit http://meetingsafrica.co.za, follow @SA_NCB and use the hashtag #MeetingsAfrica17


Recommended

by NEWSROOM AI
Read More
Up your Summer MTB cycling skills with this special skills clinic!

Up your Summer MTB cycling skills with this special skills clinic!

Sign up now for a skills clinic on balance, positioning, weight transfer, cornering - those MTB essentials you need to have fun!

Experience MTN Walk the Talk with 702 like you are in the crowd!

Experience MTN Walk the Talk with 702 like you are in the crowd!

50 000 people walking together for South Africa was always going to be a celebration of togetherness, and of Joburg's great people!

702 Truck of Love with Spar visits Vosloorus

702 Truck of Love with Spar visits Vosloorus

Our 28th Birthday has brought us to Mohau's Orphans and Disabled Home to spread some live and to meet a truly remarkable woman.

Break and rebuild to futureproof your business! - Pavlo Phitidis

Break and rebuild to futureproof your business! - Pavlo Phitidis

A new series of podcasts from Pavlo Phitidis illustrates the value of a (lesser known) business strategy.

702 Truck of Love with Spar visits Randfontein

702 Truck of Love with Spar visits Randfontein

In advance of 702's birthday, Spar has partnered with us to spread love to Gauteng's communities in need of smiles!

Ramaphoria has nothing on Coronation's latest campaign focusing on highs

Ramaphoria has nothing on Coronation's latest campaign focusing on highs

Popular investment manager evokes fond memories to promote its long-term valuation-driven investment philosophy.

Popular articles
Feasibility study for Gautrain expansion completed but no approval yet

Feasibility study for Gautrain expansion completed but no approval yet

MEC for Transport Ismail Vadi says the feasibility study has been submitted to Treasury for consideration and formal approval.

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Dukwana accuses Magasshule of taking him to Saxonwold and asking him to sign a project over to the Guptas for R2 million a month.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

City of Johannesburg Executive Mayor Herman Mashaba says criminals cannot be allowed to threaten service delivery in the city.