Clever entrepreneurs use media to talk to their customers.
Phitidis discussed the types of media out there and which ones are appropriate for your business.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
The adage ‘It’s not about what you know; it’s about who you know’ is rubbish. It’s about who knows about you.— Pavlo Phitids, Aurik Business Accelerator
You’ve got to know what business you’re in!— Pavlo Phitids, Aurik Business Accelerator
The temptation to be everything to everybody is enormous!— Pavlo Phitids, Aurik Business Accelerator
How do your customers consume messaging and communications?— Pavlo Phitids, Aurik Business Accelerator
If you sell Zimmer Frames; are you going to do it with Twitter?— Pavlo Phitids, Aurik Business Accelerator
Create appropriate content that will resonate with your audience.— Pavlo Phitids, Aurik Business Accelerator
Go to where your customers are. And make it possible for them to reach you from there.— Pavlo Phitids, Aurik Business Accelerator
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