The Science Of ...

How South Africa fell hopelessly in love with Soccer Laduma

Also read the following related article:

* How proudly South African Supa Strikas became the biggest comic book on Earth

Soccer Laduma was founded in 1997 and is the largest football publisher (across print, web, mobile and social media) in South Africa.

It provides breaking news, interviews and analysis on local and international soccer, often complimented by user-generated content.

The print edition is South Africa’s top selling sports publication, selling 317 013 copies in the second quarter of 2014, with a readership of 3.221-million.

The Soccer Laduma website gets a million unique visitors and 28-million page impressions on mobile. On desktop the website gets 252 776 unique visitors and 4-million page impressions.

Soccer Laduma has 222 000 Twitter followers and 864 000 fans on Facebook.

Listen to the audio (scroll down) for our interview of Peter du Toit, Editorial Director of Soccer Laduma.

We’re in the Top-5 largest football publications in the world. Even our print edition is growing!

Peter du Toit, Soccer Laduma

The most important thing my parents taught me is that you’ve got to love what you do. Soccer Laduma is a love story!

Peter du Toit, Soccer Laduma

Soccer Laduma was born out of a love for football. I asked myself, 'Why can't I make soccer my business?'

Peter du Toit, Soccer Laduma

We have a good relationship with Naspers.

Peter du Toit, Soccer Laduma

Soccer Laduma started off as a newspaper but it’s morphed into a research company. We needed to know what our readers want. I only put in the paper what readers ask for.

Peter du Toit, Soccer Laduma

Soccer supporters trust us to help them with issues they’re unhappy with. They use us to help change things.

Peter du Toit, Soccer Laduma

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