Prabhu is the co-author of “Frugal Innovation: How to Do More with Less”.
Scroll down to listen to the interview.
Description of “Frugal Innovation: How to Do More with Less” on Amazon:
Frugal innovation is a way that companies can create high-quality products with limited resources.
Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home.
With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.
This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.
The book explains:
How to achieve mass customisation, using low-cost robotics, inexpensive product design and virtual prototyping software.
How consumers and other external partners can help develop products.
How to implement sustainable practices, such as the production of waste-free products.
- How to change the corporate culture to become more frugal.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Exposed! Blonde mistress, racing horses, unparalleled extravagance… The Money Show’s Bruce Whitfield interviews James Brent Styan.
Timing is not an art – it’s a science – says Daniel Pink, bestselling author of “When: The Scientific Secrets of Perfect Timing”.
Valerie Pole took R1000 and turned it into a thriving micro-business. She then wrote a book to help others do the same.
The Money Show’s Bruce Whitfield interviews Daniel Baines, author of “How to get a SARS Refund”.
Truth is stranger, more spectacular and drama-filled than fiction. Bruce Whitfield interviews Musk biographer Ashlee Vance.
Yuppiechef cofounder Andrew Smith reviews "Make Elephants Fly: The Process of Radical Innovation" by Steven Hoffman.
Tensions are rife in the East Joburg township as the community attacked and killed criminals.
Khabazela shares YouTube videos gone viral including a barmaid hitting a colleague who slapped her rear during a routine.
Philemon Letwaba says Tshepo's case relates to some of the issues that they are dealing with on a daily basis.
Major General Michael Mohlala explains the procedure of conducting a roadblock and what to do when you are stopped.