Prabhu is the co-author of “Frugal Innovation: How to Do More with Less”.
Scroll down to listen to the interview.
Description of “Frugal Innovation: How to Do More with Less” on Amazon:
Frugal innovation is a way that companies can create high-quality products with limited resources.
Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home.
With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.
This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.
The book explains:
How to achieve mass customisation, using low-cost robotics, inexpensive product design and virtual prototyping software.
How consumers and other external partners can help develop products.
How to implement sustainable practices, such as the production of waste-free products.
- How to change the corporate culture to become more frugal.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
At the lowest point of his life, Pepe Marais had an insight that became the foundation on which he would rebuild everything.
Financial Mail Editor Rob Rose talks about his book, “Steinheist: Markus Jooste, Steinhoff and SA’s biggest corporate fraud”.
Know someone who’d appreciate a business book for Christmas? These were the best ones of the year…
Ray White (on The Money Show) interviews Douglas Kruger, author of “What Makes Them Great? 50 Ways to Become the Industry Leader”.
Review of “Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career” by David Burkus.
Exposed! Blonde mistress, racing horses, unparalleled extravagance… The Money Show’s Bruce Whitfield interviews James Brent Styan.
Eusebius McKaiser spoke to investigative journalist at News24 Kyle Cowan on the latest developments in the inquiry.
Eusebius McKaiser shares his views on the former COO at Bosasa, Angelo Agrizz's testimony at the Zondo Commission.
Investigative Journalist at Amabhungane Susan Comrie says the advance payment was from a totally different contract.
What will happen to the rand if it does? Bruce Whitfield interviews Tim Nhamo, a currency specialist at Ironhead Trading.
It's not your imagination; we’ve lost a decade. Bruce Whitfield interviews Johann van Tonder, a researcher at Momentum.
The health programme piloted a new tag system at the exit points in a bid to crack down on fake gym visits at a few fitness clubs.
Khabazela shares tweets and Facebook posts that have gone viral.
'Ellen' The Ellen Pakkies Story, premiers in cinemas on Friday.