Business Books

How to do (much) more with (far) less

The Money Show’s Bruce Whitfield interviewed Prof Jaideep Prabhu for his weekly business book review.

Prabhu is the co-author of “Frugal Innovation: How to Do More with Less”.

Scroll down to listen to the interview.

Description of “Frugal Innovation: How to Do More with Less” on Amazon:

Frugal innovation is a way that companies can create high-quality products with limited resources.

Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home.

With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.

The book explains:

  • How to achieve mass customisation, using low-cost robotics, inexpensive product design and virtual prototyping software.

  • How consumers and other external partners can help develop products.

  • How to implement sustainable practices, such as the production of waste-free products.

  • How to change the corporate culture to become more frugal.

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Article brought to us by Old Mutual.


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