Lead SA launches "Living the Constitution" Campaign

4 February 2017 marked the 20th anniversary of the date that our Constitution came into effect. It is the backbone of our democracy and in the year leading up to its 21st birthday, Lead SA believes it is important to ensure that this landmark document forms part of our country’s conversation as we reflect on our successes and our failures.

Drafted by some of the country’s finest minds, and setting a global example for the promotion of inclusive, participatory democracy, The South African Constitution was forged at a time when freedom and equality were values that people had lost lives fighting for. The role of the Constitution is as important now as it ever has been as we grapple with increasingly complex issues of governance, accountability, and the implementation of basic rights.

Over the next 12 months Lead SA will roll out a campaign called “Living the Constitution”. It will showcase aspects of the document; highlight the work of civil society organisations working to promote the rights and values that are enshrined in the Constitution and celebrate some of the heroes who contributed to the creation of our democracy. The intent of the campaign is to celebrate the achievements of our democracy and to reflect on the work we still have to do.

"Lead SA holds the Constitution in the highest regard. It enables participation in our democracy, and as champions of active citizenry, it is at the very centre of everything that we do. The intention is to highlight, in practical ways, how we can take the blueprint and live it in our daily lives. We also want to shine a spotlight on the work that many of these organisations are doing, to strengthen their capacity to spread these important messages.”

Karl Gostner, Lead SA

The initiative will roll out through key themes, from human rights to political and economic freedom, Africa, youth and education.

Content will be promoted through podcasts, social media, personality profiles, on air discussions and public service announcements.

The first spike will be in the form of Twitter takeovers by organisations working to promote human rights. Candid, chatty or deep – the platform will be open to anyone to engage with specialists in their field through @lead_sa at any level they want to.

"Through the ongoing campaign we hope to unpack what the Constitution means to individuals; to leadership development in South Africa and to encourage active participation in our democracy."

Karl Gostner, Lead SA

Omar Essack, CEO of Primedia Broadcasting, the home of Lead SA, said

"Our constitution is the bedrock of our nation and our rights as patriots and citizens of this great country are protected by the Bill of Rights, yet we often feel vulnerable and disenfranchised. As a media company that is passionate about South Africa and its people we have a duty to inform and educate our audiences about our constitution.”

Omar Essack, CEO of Primedia Broadcasting

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