Business Accelerator finalist Content Candy helps businesses to tell their brand story through a range of mediums.
The inbound marketing agency was founded by Brendah Nyakudya-Dandala three years ago, after noticing a trend that brands were building their own newsrooms and telling their own stories.
Content Candy helps identify a client’s brand story and help them to connect with customers.
Nyakudya-Dandala says that the change in media consumption has led to the need for engaging and affordable brand content strategies.
She explains that the agency 'embeds' resources and writers into the client's office, giving them a personal knowledge of the brand.
Our writers get an intimate knowledge of what your products and services are, and the culture of the brand. It helps us spot marketing opportunities, because we're in their space.— Brendah Nyakudya-Dandala, co-founder of Content Candy
We provide richer content for the client at a fraction of the cost of hiring full-time staff.— Brendah Nyakudya-Dandala, co-founder of Content Candy
Business growth specialist Pavlo Phitidis says Content Candy needs to understand the different kinds of content requirements to create specialised services.
Take a listen to Pavlo Phitidis unpack Content Candy's growth opportunities: