Nedbank Business Accelerator with 702

Marketing agency Content Candy gets up close and personal with brands

Enter your business in the Nedbank Business Accelerator Campaign with 702 today.

Business Accelerator finalist Content Candy helps businesses to tell their brand story through a range of mediums.

The inbound marketing agency was founded by Brendah Nyakudya-Dandala three years ago, after noticing a trend that brands were building their own newsrooms and telling their own stories.

Content Candy helps identify a client’s brand story and help them to connect with customers.

Nyakudya-Dandala says that the change in media consumption has led to the need for engaging and affordable brand content strategies.

She explains that the agency 'embeds' resources and writers into the client's office, giving them a personal knowledge of the brand.

Our writers get an intimate knowledge of what your products and services are, and the culture of the brand. It helps us spot marketing opportunities, because we're in their space.

Brendah Nyakudya-Dandala, co-founder of Content Candy

We provide richer content for the client at a fraction of the cost of hiring full-time staff.

Brendah Nyakudya-Dandala, co-founder of Content Candy

Business growth specialist Pavlo Phitidis says Content Candy needs to understand the different kinds of content requirements to create specialised services.

Take a listen to Pavlo Phitidis unpack Content Candy's growth opportunities:


702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
10 business tips to boost you through a tough economy

10 business tips to boost you through a tough economy

Business growth specialist, Pavlo Phitidi tracks down previously profiled businesses and advises them on their next level growth.

#BizX:  A+Students on why making Math fun improves your child’s skills

#BizX: A+Students on why making Math fun improves your child’s skills

CEO of A+Students, Marlene Mouton's 'whole-brain development course' has changed the way children pupils learn maths.

Bridge Taxi Finance helps taxi operators obtain new model vehicles

Bridge Taxi Finance helps taxi operators obtain new model vehicles

Bridge Taxi Finance provides finance for the taxi industry, the preferred transport for millions of South Africans.

UAV and Drone Solutions fights wildlife crime

UAV and Drone Solutions fights wildlife crime

The company utilises disruptive new technology to fight wildlife crime, provides prosaic security services to commercial sector.

 Eco-Match gives construction waste new life (far away from landfills)

Eco-Match gives construction waste new life (far away from landfills)

Eco-Match finds green and cost-effective ways to eliminate construction waste and create new recycled concrete material.

Mitech's Malcolm Haefner is your music man (and much more)

Mitech's Malcolm Haefner is your music man (and much more)

Mitech Direct offers customers access to skills and products across the entire spectrum of musical and related technologies.

Popular articles
South Africans Doing Great Things |  Nkosinathi Nkomo

South Africans Doing Great Things | Nkosinathi Nkomo

Wasanga speaks to Co-founder of AquaRenu, Nkosinathi Nkomo about turning a problem into an opportunity.

Dr Mbuyiseni Ndlozi opens up about his thesis

Dr Mbuyiseni Ndlozi opens up about his thesis

Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

Is it normal to have a curved penis? Dr Shingai explains

Is it normal to have a curved penis? Dr Shingai explains

Urologist Dr Shingai Mutambirwa says penile curvature is only a concern if it impedes a man's ability to have penetrative sex.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet Shoprite’s Christo Wiese, ruler of retail (and 3rd richest African)

Meet Shoprite’s Christo Wiese, ruler of retail (and 3rd richest African)

Bruce Whitfield interviews the remarkable Wiese (net worth R100 billion!) about how it all began and where it’s going.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?