Nedbank Business Accelerator with 702

Marketing agency Content Candy gets up close and personal with brands

Enter your business in the Nedbank Business Accelerator Campaign with 702 today.

Business Accelerator finalist Content Candy helps businesses to tell their brand story through a range of mediums.

The inbound marketing agency was founded by Brendah Nyakudya-Dandala three years ago, after noticing a trend that brands were building their own newsrooms and telling their own stories.

Content Candy helps identify a client’s brand story and help them to connect with customers.

Nyakudya-Dandala says that the change in media consumption has led to the need for engaging and affordable brand content strategies.

She explains that the agency 'embeds' resources and writers into the client's office, giving them a personal knowledge of the brand.

Our writers get an intimate knowledge of what your products and services are, and the culture of the brand. It helps us spot marketing opportunities, because we're in their space.

Brendah Nyakudya-Dandala, co-founder of Content Candy

We provide richer content for the client at a fraction of the cost of hiring full-time staff.

Brendah Nyakudya-Dandala, co-founder of Content Candy

Business growth specialist Pavlo Phitidis says Content Candy needs to understand the different kinds of content requirements to create specialised services.

Take a listen to Pavlo Phitidis unpack Content Candy's growth opportunities:

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  • Racism (including offensive comments based on ethnicity and nationality)
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  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

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