Nedbank Business Accelerator with 702

Mitech's Malcolm Haefner is your music man (and much more)

Mitech Direct offers customers access to skills and products across the entire spectrum of musical and related technologies, including instruments, home cinema and speakers.

Sometimes, the services provided by a business are simply music to your ears, and such is surely the case with Mitech Direct, a company that sells all things musical and technology-focused.

Malcolm Haefner explains that the organisation manufactures and exports staging equipment and flight cases.

It also distributes Sennheiser and sells a huge range of musical instruments, as well as home cinema technology, speakers, amps and related equipment.

Our business is a made up of several smaller and specialised companies that are all entrepreneurially run. In this way, customers have exposure to experts from a range of musical and technology backgrounds under one roof. These are all driven and passionate people that enjoyed success on their own and have now been brought together to provide a comprehensive music and technology service.

Malcolm Haefner, Mitech Direct

Haefner adds that all the owners are leaders in their own right and serious competitors within their relevant industry space, and they stand as a benchmark to the whole music and technology market.

In order to grow the business further, we need to achieve a wider reach, through improved marketing. We also need to implement systems that can form a solid foundation for expansion, and the human support that will enable this, while maintaining the company’s ethics and way of doing things. Finally, we also want to expand our export market and roll out our retail concept both nationally and internationally, starting within Africa

Malcolm Haefner, Mitech Direct

Listen to the audio below for more information on Malcolm Haefner's business...


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