ShapeShifter

Meet Johan Nel of Gumtree South Africa (largest classifieds site in the country)

We tackle this problem [fraud] with a combination of people and technology.

Johan Nel, Gumtree South Africa

Gumtree sells everything from a little ducky for R10 to Bentleys for R10 million.

Johan Nel, Gumtree South Africa

A year ago someone bought a toilet-brush from me! My wife was in charge; she’s a hard negotiator.

Johan Nel, Gumtree South Africa

Gumtree is a British online classifieds and community website.

Classified ads are either free or paid for depending on the product category and the geographical market.

Gumtree is the number one classifieds site in South Africa, the UK, Australia and Singapore.

The Money Show’s Bruce Whitfield interviewed Gumtree South Africa Country Manager Johan Nel for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

Gumtree South Africa is 11 years old.

Johan Nel, Gumtree South Africa

We’re owned by eBay.

Johan Nel, Gumtree South Africa

We’ve got a couple of competitors in South Africa.

Johan Nel, Gumtree South Africa

[Fraud] is the reality of an online marketplace.

Johan Nel, Gumtree South Africa

Our passion is to make this as safe as possible.

Johan Nel, Gumtree South Africa

Just be vigilant! We, unfortunately, live in a crime-ridden country.

Johan Nel, Gumtree South Africa

Gumtree still achieves double-digit growth.

Johan Nel, Gumtree South Africa

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Article brought to us by Old Mutual.


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