The ANC's Jackson Mthembu says the ruling party has not done enough to communicate effectively through various media platforms.
We are not doing our best to communicate our story.... We are not doing enough; we're doing very little, in fact.— Jackson Mthembu, Chairperson of ANC communications sub-committee
Mthembu conceded that the governing party has scored many "own goals" through the failure of its government spokespersons.
They (government spokespersons) get into the media for very, very wrong reasons. We can do better.— Jackson Mthembu, Chairperson of ANC communications sub-committee
Mthembu advises that the governing party needs to build on its capacity to use communication technologies.
He says the ANC needs to evaluate the role of ICTs (information and communications technologies) in boosting the party's internal communications.
Mthembu spoke in his capacity as the Chairperson of ANC communications sub-committee.
The ANC recently released nine policy discussion documents ahead of its 2017 National Policy Conference in June, with the various National Executive Committee (NEC) sub committees.
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According to its Communications policy document, the ANC feels it is under attack from both a hostile print media and social media.
Mthembu criticised private media for not covering the ANC's successes and says at times there is no difference between private media and opposition parties.
He spoke about the establishment of a Media Appeals Tribunal and the shortfalls of a self-regulatory media.
Mthembu says that the ANC policy documents are strong critique of the organisation, by the organisation.
Take a listen to Jackson Mthembu elaborate: