Small Business Focus

How to pitch your idea to a company

Do you have a great idea, but you’re unsure about the best way to pitch it?

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Phitidis has listened to more than a few pitches in his career.

He offers the following tips:

  • Prepare yourself, not just your idea.

  • Capture the essentials.

  • Have a plan from day one.

  • Do your investor research.

  • Take care of due diligence upfront.

  • Negotiate a term sheet offer.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

A good pitch is not a punt to sell your product; it’s an invitation to start a relationship.

Pavlo Phitids, Aurik Business Accelerator

You’re going to speak differently to a potential funder than to a potential customer.

Pavlo Phitids, Aurik Business Accelerator

You have my attention if I hear you have a solution to the problem I experience.

Pavlo Phitids, Aurik Business Accelerator

You need to make it about them.

Pavlo Phitids, Aurik Business Accelerator

It’s not about what you do; it’s about how I’ll experience it.

Pavlo Phitids, Aurik Business Accelerator

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to go to market with your bright idea (without someone stealing it)

How to go to market with your bright idea (without someone stealing it)

Got a great idea? Pavlo Phitidis on how to turn it into something you can sell while protecting your Intellectual Property.

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

Small business guru Pavlo Phitidis on how to protect your intellectual property from corporate theft.

Got an idea for a business? How to know if it’s a good one…

Got an idea for a business? How to know if it’s a good one…

Small business expert Pavlo Phitidis listens to a number of ideas and puts them to the test.

How to successfully pitch to whomever, wherever (in less than 30 seconds)

How to successfully pitch to whomever, wherever (in less than 30 seconds)

Aurik Business Incubator’s Pavlo Phitidis on how to deliver a 30-second-elevator-pitch like a boss.

Got a bright idea? How to turn it into a product or service you can sell

Got a bright idea? How to turn it into a product or service you can sell

Aurik Business Incubator Director and CEO Pavlo Phitidis takes listeners’ calls and analyses their products/service ideas.

Popular articles
So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

10 sexting tips on how to keep things spicy (and safe)

10 sexting tips on how to keep things spicy (and safe)

Interested in sexting but worried about the risks? Dr Eve has created a guideline to help you 'sext' in a fun and responsible way.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?