Small Business Focus

How to pitch your idea to a company

Do you have a great idea, but you’re unsure about the best way to pitch it?

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Phitidis has listened to more than a few pitches in his career.

He offers the following tips:

  • Prepare yourself, not just your idea.

  • Capture the essentials.

  • Have a plan from day one.

  • Do your investor research.

  • Take care of due diligence upfront.

  • Negotiate a term sheet offer.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

A good pitch is not a punt to sell your product; it’s an invitation to start a relationship.

Pavlo Phitids, Aurik Business Accelerator

You’re going to speak differently to a potential funder than to a potential customer.

Pavlo Phitids, Aurik Business Accelerator

You have my attention if I hear you have a solution to the problem I experience.

Pavlo Phitids, Aurik Business Accelerator

You need to make it about them.

Pavlo Phitids, Aurik Business Accelerator

It’s not about what you do; it’s about how I’ll experience it.

Pavlo Phitids, Aurik Business Accelerator

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Article brought to us by Old Mutual.


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