Musa Kalenga is the author of “Ladders & Trampolines: Anecdotes and Observations from a Contemporary Young African Marketer”.
Scroll down to listen to the interview.
Description on Amazon:
Dynamic young business marketer and strategist Musa Kalenga introduces us to “Ladders and Trampolines”, his model for how to be effective in the competitive arena of contemporary marketing.
The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one.
The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow.
However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results.
The world has changed and marketing as a discipline has evolved; to get the full value of today’s ecosystem you have to seek out the trampolines.
Trampoline thinking has been made possible by technology, access to information and the globalisation of our society.
But Kalenga’s model is not applicable in business contexts only: for many young people it will be a powerful tool to help frame success, set more ambitious goals and dream beyond social and mental constraints.
As both a change agent in his industry and in the digital arena, for the first time, Musa candidly shares his experiences in both the business world and in his personal life, in the process imparting knowledge that is both practical and insightful.
Himself the embodiment of a new breed of African youth who are not waiting for Africa to deliver, but are actively shaping the future they want, he extends a challenge to others to take up the mantle and become leaders who can turn any scenario into a trampoline opportunity.
“Ladders and Trampolines” is an honest account of experiences that encourages thinking big, dreaming broad and having exponential impact.
Explore, embrace and hunt for those trampolines!
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Financial Mail's Claire Bisseker discusses her book “On the Brink: South Africa’s Political and Fiscal Cliff-Hanger”.
Regular book reviewer Ian Mann reviews “Principles” by Ray Dalio, a "business" book you can live your life by.
The Money Show's Bruce Whitfield plays a clip from Jordan Belfort’s new book “Way of the Wolf: Straight Line Selling".
The Money Show’s Bruce Whitfield interviews labour lawyer and author of “South Africa Can Work”.
Ian Mann reviews authors Andrew McAfee and Erik Brynjolfsson’s “Machine, Platform, Crowd: Harnessing Our Digital Future”.
Bruce Whitfield interviews Pippa Malmgren, author of Signals. How to predict the economy’s direction using everyday signals…
ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
Makhabane says Ncwane was feeling weak yesterday and his wife phoned paramedics to check on him.
People do some very interesting things for a living, but some job titles are given more credit than others.
This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.
The EFF lawyer stole the show during the state capture report court battle.
After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?