Business Books

How to cultivate a ‘trampoline mentality’ (i.e. get results fast)

Musa Kalenga is the author of “Ladders & Trampolines: Anecdotes and Observations from a Contemporary Young African Marketer”.

Arabile Gumede (in for The Money Show’s Bruce Whitfield) interviewed the dynamic young marketing guru for his weekly business book review.

Scroll down to listen to the interview.

Description on Amazon:

Dynamic young business marketer and strategist Musa Kalenga introduces us to “Ladders and Trampolines”, his model for how to be effective in the competitive arena of contemporary marketing.

The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one.

The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow.

However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results.

The world has changed and marketing as a discipline has evolved; to get the full value of today’s ecosystem you have to seek out the trampolines.

Trampoline thinking has been made possible by technology, access to information and the globalisation of our society.

But Kalenga’s model is not applicable in business contexts only: for many young people it will be a powerful tool to help frame success, set more ambitious goals and dream beyond social and mental constraints.

As both a change agent in his industry and in the digital arena, for the first time, Musa candidly shares his experiences in both the business world and in his personal life, in the process imparting knowledge that is both practical and insightful.

Himself the embodiment of a new breed of African youth who are not waiting for Africa to deliver, but are actively shaping the future they want, he extends a challenge to others to take up the mantle and become leaders who can turn any scenario into a trampoline opportunity.

“Ladders and Trampolines” is an honest account of experiences that encourages thinking big, dreaming broad and having exponential impact.

Explore, embrace and hunt for those trampolines!

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How do you have sex in space? John Maytham on his new book ‘Rapid Fire’…

How do you have sex in space? John Maytham on his new book ‘Rapid Fire’…

Bruce Whitfield interviews famed CapeTalk presenter John Maytham about his new book "Rapid Fire: Remarkable Miscellany".

How Satya Nadella rediscovered Microsoft’s soul

How Satya Nadella rediscovered Microsoft’s soul

Strive’s Andy Golding reviews Microsoft CEO Satya Nadella’s new book “Hit Refresh: The Quest to Rediscover Microsoft's Soul..."

‘There are a lot of d***s in business. I want to be the best one!’

‘There are a lot of d***s in business. I want to be the best one!’

Bruce Whitfield interviews Mike Sharman, cofounder at Retroviral and author or “The Best Dick”.

How to boost your reputation and change the way people see you

How to boost your reputation and change the way people see you

Ian Mann reviews “The Reputation Game: The Art of Changing How People See You” by David Waller and Rupert Younger.

Justin Bieber and Kim Kardashian (also Stalin, Chairman Mao) messed up the world

Justin Bieber and Kim Kardashian (also Stalin, Chairman Mao) messed up the world

Bruce Whitfield interviews Alexander Parker, author of “50 People Who Messed Up the World”.

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

The Money Show’s Bruce Whitfield interviews Sugar Creek financial expert and author of “My Money” Gerald Mwandiambira.

Popular articles
South Africans Doing Great Things |  Nkosinathi Nkomo

South Africans Doing Great Things | Nkosinathi Nkomo

Wasanga speaks to Co-founder of AquaRenu, Nkosinathi Nkomo about turning a problem into an opportunity.

Dr Mbuyiseni Ndlozi opens up about his thesis

Dr Mbuyiseni Ndlozi opens up about his thesis

Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

Is it normal to have a curved penis? Dr Shingai explains

Is it normal to have a curved penis? Dr Shingai explains

Urologist Dr Shingai Mutambirwa says penile curvature is only a concern if it impedes a man's ability to have penetrative sex.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet Shoprite’s Christo Wiese, ruler of retail (and 3rd richest African)

Meet Shoprite’s Christo Wiese, ruler of retail (and 3rd richest African)

Bruce Whitfield interviews the remarkable Wiese (net worth R100 billion!) about how it all began and where it’s going.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?