The National Film and Video Foundation (NFVF) released an annual report suggesting the increase in production of local films, with specific reference to the years 2009 to 2012.
The films mentioned in the NFVF report are directed by both white and black males, however, no female directors are on the list – even with the introduction of women empowerment and gender equality in South Africa.
Zama Mkosi, Chief Executive Officer, NFVF spoke with Azania Mosaka about the support for local films as well as the challenges surrounding audience development.
Mkosi says the movie making business is one that spreads through word of mouth.
The more the film does on the first weekend, the more the word of mouth spreads and other people then come out and watch it because they have heard it is fantastic.— Zama Mkosi, Chief Executive Officer, NFVF
Mkosi says the longer a movie stays on the circuit the more money it is likely to generate. She adds that distributors have been roped in as partners in an attempt to resolve distribution issues.
Mkosi says there is a sustained increase in the release of local films in local cinemas.
In 2015 we were sitting at 22 films and in 2016 we're still under 30 but we're almost there with 28. And six more films a year is not a joke, its not a small number because it takes a lot for any South African film to make it to a big screen.— Zama Mkosi, Chief Executive Officer, NFVF
She says what this does for audience development is encourage consistency for movie goers.
Listen to Mkosi also discuss how Afrikaans films are dominating the local film circuit and more: