ShapeShifter

New invention makes it easy to grow own food (even if your'e a non-gardener)

It makes planting so easy!

Vanessa Jacobs

When you pick up a box it shows you exactly how to plant it.

Vanessa Jacobs

We tried to take the element of fear away.

Vanessa Jacobs

Vanessa Jacobs (2016 Emerging Entrepreneur of the Year) is the “Chief Innovator” behind “Sow Delicious”, whose vegetable and herb “Slab of Seed” invention is taking edible gardening to a mainstream audience.

“Sow Delicious” began as an online niche gardening store in August 2013, through which Jacobs identified a gap in the market for “grow-your-own” products aimed at novice gardeners, even those living in flats or townhouses.

Arabile Gumede (in for Bruce Whitfield on The Money Show) interviewed Jacobs for the weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

How this turned into a product still amazes me!

Vanessa Jacobs

We just semigrated from Pretoria to George in the Western Cape.

Vanessa Jacobs

I decided to go the healthiest, tastiest option.

Vanessa Jacobs

The slab holds water three times longer than the soil you plant it in.

Vanessa Jacobs

The design took a number of years to get to where it is now.

Vanessa Jacobs

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Article brought to us by Old Mutual.

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