If you try to be all things to all people, you will become nothing to everyone.
You must figure out who your ideal customer is – the one you can profitably serve.
This is what is meant by “positioning”.
Phitidis gave advice on getting your business’s positioning right.
It's critical because, with limited resources as a growing business, you have to focus your efforts to maximise your impact and build your momentum.
For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).
It’s especially difficult in the tech industry to get your positioning right.— Pavlo Phitids, Aurik Business Accelerator
Start by creating a definition of the product, but not in detail…— Pavlo Phitids, Aurik Business Accelerator
Understand your product as it is right now…— Pavlo Phitids, Aurik Business Accelerator
What problem does the product solve?— Pavlo Phitids, Aurik Business Accelerator
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator’s Pavlo Phitidis.
The Money Show’s Bruce Whitfield interviews Dracore Data Services CEO Chantelle Fraser.
The Money Show’s Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram.
The Money Show’s Bruce Whitfield interviews Stuff magazine’s Toby Shapshak.
Bruce Whitfield interviews Peter Hain (Wits Business School) and Steven Powell (Director in Forensics at ENS Africa).
The Money Show’s Bruce Whitfield interviews the former CEO of Africa’s largest retailer by far.
Sassa says text messages making the rounds asking beneficiaries to come and renew their Sassa cards is a hoax.
Favourites to feed your soul on Sunday.
Mashaba is also on a mission to identify owners of buildings in the city centre that he says are harbouring criminals.
ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?