Does it pay to complain on Twitter? The pros and cons of using social media

Retail complaints are increasingly cropping up online, particularly on Twitter, with social media holding companies to account.

Consumer journalist Wendy Knowler says online complaints often yield quicker responses from customer service teams, but can also have drawbacks.

You're teaching your customers to complain publicly, which makes no sense ... a lot companies have a lot of work to do in this area.

Wendy Knowler, consumer journalist

Most [companies] will immediately want to do the DM thing, get you offline and off the public platform.

Wendy Knowler, consumer journalist

Listen to her explain the advantages and disadvantages of complaining via social media:


This article first appeared on CapeTalk : Does it pay to complain on Twitter? The pros and cons of using social media


Recommended

by NEWSROOM AI
Read More
Sindiwe Magona tells Thembi Mtshali-Jones' remarkable life story in new book

Sindiwe Magona tells Thembi Mtshali-Jones' remarkable life story in new book

Theatre Road: My Story is an inspiring account of Thembi Mtshali-Jones' life as told by her dear friend and writer Sindiwe Magona.

'There's this misunderstanding that if you get raped you just carry right on'

'There's this misunderstanding that if you get raped you just carry right on'

Rape Crisis director Kathleen Dey talks about the Birds and Bees programme which helps school children expose gender myths.

Beef mince or ground beef? A lesson on food labelling

Beef mince or ground beef? A lesson on food labelling

The one meat product is pure beef and the other has ingredients such as water, soya and other flavourants added into the mix.

Sevens great Marius Schoeman hellbent on giving back to upcoming rugby talent

Sevens great Marius Schoeman hellbent on giving back to upcoming rugby talent

Former Sevens Rugby star Marius Schoeman opens up about his journey with the game and how he is paving the way for youngsters.

Campaign remembers women lost to abuse and the dark places in which they died

Campaign remembers women lost to abuse and the dark places in which they died

Insurer First for Women says the aim of the campaign is to bring woman abuse out of the darkness and into the light.

Women face limited choices amid shortage of state birth control stocks

Women face limited choices amid shortage of state birth control stocks

The health department's Khadija Jamaloodien admits that many women have been disadvantaged by a constrained contraceptive supply.

Popular articles
Number of COVID-19 positive cases rises to 1,686, one death confirmed

Number of COVID-19 positive cases rises to 1,686, one death confirmed

According to the Department of Health, this is an increase of 31 from the previously reported cases

Make Money Mondays: Karen Zoid in a time of coronavirus

Make Money Mondays: Karen Zoid in a time of coronavirus

Musician and television host at Republiek van Zoid Afrika says because of COVID-19people are all the same now.

How are local non-profit organisations impacted by COVID-19 and shutdown?

How are local non-profit organisations impacted by COVID-19 and shutdown?

Charities Aid Foundation Southern Africa CEO Gill Bates says the main concern is those organisations that are on the fringes.

In the new world of virtual meetings and interviews, what are the ground rules?

In the new world of virtual meetings and interviews, what are the ground rules?

World Wide Worx MD Arthur Goldstuck gives tips on what to do during an interview on Skype or something similar.

SARB warns that the economy may shrink by up to 4% due to coronavirus

SARB warns that the economy may shrink by up to 4% due to coronavirus

George Glynos, head of research at ETM Analytics, says the those lockdowns are likely to be extended for longer than 21 days.

Matric revision podcast by Gauteng Education Department --- working with 702

Matric revision podcast by Gauteng Education Department --- working with 702

Pupils are able to access the podcast lessons at anytime that is suitable for them in the comfort of their homes.

Include persons living with disabilities in fight against COVID-19 - ministry

Include persons living with disabilities in fight against COVID-19 - ministry

Deputy Minister Hlengiwe Mkhize spoke about how containment measures can be isolating for those who rely on the support of others.

TV personality Vinolia 'V-Mash' Mashego passes away

TV personality Vinolia 'V-Mash' Mashego passes away

The family says the former Jam Alley presenter passed away in her sleep.

Grandmother of killed Soweto girl pleads with community to volunteer info

Grandmother of killed Soweto girl pleads with community to volunteer info

EWN reporter Mia Lindeque says the grandmother says if there wasn't a lockdown people would have stopped the culprits.

Company pledges 20,000 face shields in fight against COVID-19

Company pledges 20,000 face shields in fight against COVID-19

Dispak Group has pledged 10,000 face shields to the Gauteng Health Department and another 10,000 to healthcare workers.