Advertising a possible contributor to road carnage (or not)

Cape Talk listener Duncan, wrote an email to Cape Talk's John Maytham about South Africa's road carnage during every holiday season.

In his email, Duncan says one critical player in this is the broader motor industry, including the manufacturers, advertising sector and motoring journalists.

He goes on to say: 'the motoring industry is filled to the rafters with testosterone-fuelled (pardon the pun) drivel, praising power, speed and performance over safety and consideration.'

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW says there is no doubt that speed kills.

I think that it is wrong to try and blame the advertising industry.

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW

There haven't been too many advertisements that concentrate purely on speed. On performance yes, not just on speed.

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW

Moerdyk cautions on who blame to for the carnage on the roads. He compares South Africa to Australia saying the latter has stringent police which is why their road carnage numbers are lower.

The reason that I have discovered that researchers picked up with regards to speed and motors is that South African's generally love motor cars.

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW

Moerdyk says there is a lot of egos, pride and showing off involved in motor racing.

Read More
City more vigilant of proper scholar transport after horror mini-bus crash

City more vigilant of proper scholar transport after horror mini-bus crash

The City says although there are limited resources, they are doing their best in dealing with those who flout the law.

Task team appointed to assist families of the Bronkhorstspruit crash

Task team appointed to assist families of the Bronkhorstspruit crash

MEC Panyaza Lesufi and Minister Angie Motshekga attended meetings at the two schools attended by the children who died.

Transport MEC slams RTMC after 20 die in mini-bus crash

Transport MEC slams RTMC after 20 die in mini-bus crash

WC Transport Minister responds to the Bronkhorspruit accident where 20 people lost their lives.

'Nick Durandt was larger than boxing'

'Nick Durandt was larger than boxing'

The legendary boxing promoter and trainer died on Friday aged 53. Boxing correspondent Peter Leopeng remembers him.

At least 17 pupils dead after horrific minibus taxi crash

At least 17 pupils dead after horrific minibus taxi crash

A minibus taxi collided with a truck on Groblersdal Road just outside Bronkhorstspruit, explains Gauteng Education MEC Lesufi.

How you can help map out South Africa's ultimate road trip

How you can help map out South Africa's ultimate road trip

MotorHappy's ultimate journey campaign was launched this month.

Here are the Easter road death stats per province

Here are the Easter road death stats per province

Transport Ministry announces a rise in the number of road fatalities over the Easter period this year and breaks down the figures.

Road accident investigation process explained

Road accident investigation process explained

Road Traffic Management Corporation say results of their investigation form part of police dockets which allows for follow-ups.

Call to make outcomes of road accident investigations public

Call to make outcomes of road accident investigations public

It is only when a high number of people die on the roads that action is taken, says editor of Fleetwatch magazine.

High Court suspends the Bobroff's from practicing as attorneys

High Court suspends the Bobroff's from practicing as attorneys

The North Gauteng High Court made a suspension judgement, ruling that the Bobroff's be suspended from practicing as attorneys.

City will be out in full force to stop road deaths this Easter Weekend

City will be out in full force to stop road deaths this Easter Weekend

MEC for Transport says they are going to focus on the return trip after this long weekend, when most road accidents occur

Current RABS bill no better than Road Accident Fund, says Law Society

Current RABS bill no better than Road Accident Fund, says Law Society

The proposed Road Accident Benefit Scheme (RABS), has come into question over concerns about the benefit to road accident victims.

How the Road Accident Fund works to keep road users from financial ruin

How the Road Accident Fund works to keep road users from financial ruin

All you need to know about the compulsory insurance cover provided by the Road Accident Fund to all road users in South Africa.

DA accuses Road Accident Fund of fraud

DA accuses Road Accident Fund of fraud

The board chairperson of the RAF says he is not aware of the allegations brought forward and that charges were not laid against the RAF.

Easter holidays death toll elavated

Easter holidays death toll elavated

The Road Traffic Management Corporation's CEO is concerned over the number of fatalities on South African roads.

Alternative ways to pay traffic fines and avoid a jail sentence

Alternative ways to pay traffic fines and avoid a jail sentence

South Africa's largest metros owe more than R5 billion in overdue traffic fines. See alternative ways to pay traffic fines.

50ᶜ more for road fatalities and casualties

50ᶜ more for road fatalities and casualties

The Finance Minister announced an increase to the Road Accident Fund fuel levy effective from the 1st of April

Popular articles
Sassa cards will be functional beyond expiry date

Sassa cards will be functional beyond expiry date

Sassa says text messages making the rounds asking beneficiaries to come and renew their Sassa cards is a hoax.

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Bylaws, times you may use fireworks

Bylaws, times you may use fireworks

City of Johannesburg has urged residents to respect by-laws and the times set for fireworks to be used.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?