There is an almighty battle raging for your mind.
Garvey spoke about his new book entitled “The Persuaders: The Hidden Industry that Wants to Change Your Mind”.
Description on Amazon:
Every day many people will try to change your mind, but they won't reason with you.
Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways.
It's a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.
From the covert PR used to start the first Gulf War to the neuro-marketing of products to appeal to our unconscious minds - he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms?
Could Google or Facebook swing elections?
Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again?
“The Persuaders” is a call to think again about how we think now.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
PR firms were partially behind the Gulf War.— James Garvey
You can send a message on Facebook that specifically targets, for example, undecided voters.— James Garvey
I don’t know if convincing arguments work anymore.— James Garvey
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Yuppiechef cofounder Andrew Smith reviews "Make Elephants Fly: The Process of Radical Innovation" by Steven Hoffman.
Bruce Whitfield interviews David Beattie, author of “The Expert Landlord: Manage Your Residential Property like a Pro”.
Bruce Whitfield interviews Simon Dingle (“In Math We Trust: Bitcoin, Cryptocurrency and the Journey To Being Your Own Bank”).
Ian Mann on “Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance..." by Jeffrey Pfeffer.
Bruce Whitfield interviews Dragons' Den Judge Vusi Thembekwayo, author of “The Magna Carta of Exponentiality”.
Bruce Whitfield interviews Insights Publicis Nigeria CEO Feyi Olubodun, author of “The Villager: How Africans Consume Brands”.
Khabazela shares the Facebook , Twitter, and YouTube videos that have social media in a frenzy on What's gone Viral.
Richard Nwamba will host a new African music show between 16h00 and 18h00 every Saturday.
Pan Africanist Congress's Narius Moloto explains why it supports the name Azania, a word which he says has Arabic origins.
A trending Twitter debate has left social media users arguing over whether Winnie the Pooh is a girl or boy.
Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?