There is an almighty battle raging for your mind.
Garvey spoke about his new book entitled “The Persuaders: The Hidden Industry that Wants to Change Your Mind”.
Description on Amazon:
Every day many people will try to change your mind, but they won't reason with you.
Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways.
It's a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.
From the covert PR used to start the first Gulf War to the neuro-marketing of products to appeal to our unconscious minds - he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms?
Could Google or Facebook swing elections?
Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again?
“The Persuaders” is a call to think again about how we think now.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
PR firms were partially behind the Gulf War.— James Garvey
You can send a message on Facebook that specifically targets, for example, undecided voters.— James Garvey
I don’t know if convincing arguments work anymore.— James Garvey
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby THE NEWSROOM
Bruce Whitfield interviews Dan Ariely, co-author of "Dollars and Sense: How We Misthink Money and How to Spend Smarter".
Ian Mann reviews “Capitalism without Capital: The Rise of the Intangible Economy” by Jonathan Haskel and Stian Westlake.
Bruce Whitfield interviews journalist Jeremy Maggs, author of “Win! Compelling Conversations with 20 Successful South Africans”.
Bruce Whitfield interviews Moroka Modiba, author of “Think Yourself Rich: A Step-by-Step Guide to Financial Independence”.
Feroz Basa (Old Mutual Investment Group) reviews “Unshakeable: Your Financial Freedom Playbook” by Tony Robbins.
Bruce Whitfield asks regular book reviewer Ian Mann to discuss “Reality is Broken” by visionary game designer Jane McGonigal.
Sunday Times journo Thanduxolo Jika who broke the front page story about the Gupta family emails vouches for their authenticity.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
The EFF lawyer stole the show during the state capture report court battle.
Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.
Bruce Whitfield interviews the razor-sharp tongued Vestact MD Paul Theron about his money hopes, fears, successes, failures, etc.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...