Business Books

Every minute of every day they’re trying to change your mind without you knowing

There is an almighty battle raging for your mind.

Ray White (in for Bruce Whitfield on The Money Show) interviewed philosopher James Garvey for the weekly business book review.

Garvey spoke about his new book entitled “The Persuaders: The Hidden Industry that Wants to Change Your Mind”.

Description on Amazon:

Every day many people will try to change your mind, but they won't reason with you.

Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways.

It's a profound shift in the way we interact with one another.

Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.

From the covert PR used to start the first Gulf War to the neuro-marketing of products to appeal to our unconscious minds - he reveals the dark arts practised by professional persuaders.

How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms?

Could Google or Facebook swing elections?

Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?

Is it too late, or can we learn to listen to reason again?

“The Persuaders” is a call to think again about how we think now.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

PR firms were partially behind the Gulf War.

James Garvey

You can send a message on Facebook that specifically targets, for example, undecided voters.

James Garvey

I don’t know if convincing arguments work anymore.

James Garvey

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Article brought to us by Old Mutual.


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