Ad industry efforts to stop objectifying woman #WomenNotObjects

Several international advertising awards shows recently announced that they would ask all their jurors to disregard work that objectifies women or perpetuates any gender bias.

This is a powerful move in an industry long known for its motto 'sex sells' leading to an objectification of both men and women.

A campaign #WomenNotObjects was started by a New York ad agency Badger & Winters. Madonna Badger is the chief creative there and began this campaign to counter the harmful images of women.

The aim was to expose how we get used to the way things are and the need to challenge this so-called 'norm'.

The campaign creators googled 'objectification of women' and all the search results were advertising related.

Gordhan says she remembers when she began in advertising one had to tuck one's feminism under one's arm. But that is changing she says.

The Loeries are supporting the campaign, says Gordhan.

It is an opportunity to do work that is fresh and different she adds.

Take a listen:

Read More
Mi Casa perform tracks off their new release titled ' 'Familia' on #702Unplugged

Mi Casa perform tracks off their new release titled ' 'Familia' on #702Unplugged

Mi Casa is a house band consisting of 3 members, Dr. Duda, J'Something and Mo-T.

[LISTEN] Five, grade five learners caught drinking alcohol at school

[LISTEN] Five, grade five learners caught drinking alcohol at school

Dr Sue Goldstein, Director at the Soul City Institute for Social Justice chats about parents drinking booze in front of children.

Hendrick "Helicopter Man" Chebanga shows off his lifesize Saps replica chopper

Hendrick "Helicopter Man" Chebanga shows off his lifesize Saps replica chopper

Hendrick Chebanga has earned himself the nickname "helicopter man" after creating a Saps replica helicopter using his hands.

Amelia Kinkade explains how she talks to animals

Amelia Kinkade explains how she talks to animals

Animal whisperer, Amelia Kinkade is in SA running a two day conference teaching humans how to better communicate with animals.

Writer Mandla Langa helps complete Madiba's sequel to 'A Long Walk to Freedom'

Writer Mandla Langa helps complete Madiba's sequel to 'A Long Walk to Freedom'

Langa continued where former SA President Mandela left off in writing Dare Not Linger: The Presidential Years.

How to make better financial decisions and become smarter with your randelas

How to make better financial decisions and become smarter with your randelas

Eunice Sibiya, Head of FNB’s Consumer Education Programme shares some sound advice of how to become financially smart.

Popular articles
Sassa cards will be functional beyond expiry date

Sassa cards will be functional beyond expiry date

Sassa says text messages making the rounds asking beneficiaries to come and renew their Sassa cards is a hoax.

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Bylaws, times you may use fireworks

Bylaws, times you may use fireworks

City of Johannesburg has urged residents to respect by-laws and the times set for fireworks to be used.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?