Small Business Focus

Why it’s OK to not be innovative (it won’t save your business anyways)

Innovation can’t save your business.

Nic Haralambous, NicHarry

It’s OK not to be innovative.

Nic Haralambous, NicHarry

I’m not the first person to sell socks! There’s very little that I do that is innovative.

Nic Haralambous, NicHarry

Innovation in business…

The Money Show’s Bruce Whitfield interviewed NicHarry founder Nic Haralambous.

Haralambous is famous for his wildly successful crazy-socks business which he started with R5000 (he made a profit in the first month).

Haralambous answered the following questions around innovation:

  • When to build something completely new

  • When to walk away from an idea you have

  • When to keep calm and carry on through tough times to turn your idea into a business.

For more detail; listen to the interview in the audio below (and/or scroll down for more quotes from it).

There is definitely growth, if you’re hungry and not paranoid.

Nic Haralambous, NicHarry

Authenticity is key.

Nic Haralambous, NicHarry

The most innovative businesses never use the word.

Nic Haralambous, NicHarry

We’ve got matching umbrellas that you can use with your socks. We also have matching underwear.

Nic Haralambous, NicHarry

Customer service in South Africa is so bad that just doing it well is innovative.

Nic Haralambous, NicHarry

We treat our staff as well as we treat our customers.

Nic Haralambous, NicHarry

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Article brought to us by Old Mutual.

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After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

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