Gender violence in the Spotlight

Powerful online bullying video win producers trip to SA Cannes Young Lions Fest

Unicef South Africa in partnership with Ster-Kinekor Cinemark, have launched a campaign that focuses on the harmful effects of online bullying on children and young people.

The video shows a phone on which a “conscience feature” exists to guide a user who wanted to send the offensive message “OMG! Stacy is such a slut!” to a group of friends.

The phone then gives the user automated info messages such as “Do you realise this message could push her over the edge…” explaining the harmful effects of online bullying.

The user then selects prompts which hopefully leads them to stop sending the message, and the video ends contrasting it with how messaging unfortunately does not have the feature and the message ends up being sent to the group.

Rayana Rassool, Communication for Development Specialist at UNICEF says the video highlights the effects of bullying not only on victims but also hopes to interrogate the actions of those doing the bullying.

WATCH: Do you know the harmful effects of online bullying to children and young people?

The Cannes Lions Festival’s local representative, Cinemark, announced its participation in this year’s Cannes Young Lions competition for 2017.

Two young women, Amri Botha and Carina Coetzee, from Cape Town-based agency Ninety9cents, are the brains behind the commercial and have earned themselves an all-expenses paid trip to attend the Cannes Lions International Festival of Creativity in Cannes, France.

The pair's winning commercial will also be flighted in Ster-Kinekor cinemas and will be used by Unicef South Africa to boost its current anti-bullying campaign.

Young professionals or freelancers (for example, an art director and a copywriter), who are currently working in a creative communications, advertising or digital agency in South Africa were asked to to create a 60 second commercial for Unicef South Africa, in response to its current campaign on bullying, but more specifically, to the current social media focus on cyber-bullying.

Listen here for the full interview.


Recommended

by NEWSROOM AI
Read More
Facebook video murder exposes social media hypocrisy

Facebook video murder exposes social media hypocrisy

Questions have been raised about the responsible use of social media following a shooting incident posted online.

Doing great things to improve the lives of school children in South Africa

Doing great things to improve the lives of school children in South Africa

We highlight two South Africans who have taken upon themselves to better the lives of school children in poor communities.

Spur releases CCTV footage of man grabbing woman's child

Spur releases CCTV footage of man grabbing woman's child

Spur has released CCTV footage showing a man grabbing the arm of a boy he claims bullied his child at one of the chain's eateries.

Workplace bullying is as real as in school playgrounds

Workplace bullying is as real as in school playgrounds

One in six people fall victim to an office bully.

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

He believes it's a moral cop-out to say the only thing going on in the video is two adults behaving badly in front of the kids.

School governing body calls for expulsion in serious bullying cases

School governing body calls for expulsion in serious bullying cases

Federation of Governing Bodies of SA Schools says good values should be instilled in children to avoid bullying in schools.

Swift action to be taken against bullies at Lückhoff High School

Swift action to be taken against bullies at Lückhoff High School

Western Cape Education Department is working closely with the school to make sure incidents of bullying don't happen again.

Popular articles
4 things you should never say if you want to get rich

4 things you should never say if you want to get rich

Don’t ever say or, worse, believe any of these wealth-destroying platitudes, implores personal finance expert Warren Ingram.

Fraudsters are getting professional, scamming consumers with ingenious methods

Fraudsters are getting professional, scamming consumers with ingenious methods

“It makes all of us a target to fraudsters,” warns Manie van Schalkwyk of the South African Fraud Prevention Service.

'We have evidence that the EFF and Julius Malema took bribes for tenders'

'We have evidence that the EFF and Julius Malema took bribes for tenders'

Arabile Gumede interviews Stefaans Brummer, a journalist at the amaBhungane Centre for Investigative Journalism.

[WATCH] 'If this world were mine', grocery store impromptu rendition goes viral

[WATCH] 'If this world were mine', grocery store impromptu rendition goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

How to buy a new car even if you don’t really have enough money for it

How to buy a new car even if you don’t really have enough money for it

South Africans are increasingly buying cars they can’t afford using balloon payments, says consumer journalist Wendy Knowler.

Forensic investigator pokes holes in Watson death probe

Forensic investigator pokes holes in Watson death probe

The recent findings of a private pathologist ruled out suicide as the cause of death of the former Bosasa boss.