SA's Nimuno Loop inventors battling global copy-cats

In March, Kieno Kammies spoke to industrial designer Max Basler about a product he and some colleagues at Chrome Cherry Design Studio had developed, the Nimuno Loop.

The product is a flexible self-adhering silicone tape covered in stipples so that it can be used with many brands of plastic building blocks such as products like Lego and Mega Bloks.

The prototype was showcased on the crowdfunding website Indiegogo and has proved hugely successful.

While it is scheduled for release in July, there are already knockoffs being sold on the internet.

We knew from past experience that if you have a successful product it does get knocked off very quickly....It is bigger than Chinese based websites, it is even on big websites like Amazon.com in America, e-bay.

Jaco Kruger, CEO of Chrome Cherry Design Studio

We are sitting with more than 25 various patents.

Jaco Kruger, CEO of Chrome Cherry Design Studio

It is worth fighting. Of course, there is a lot of money, it has cost us a lot of money in the last two months but it is clearing up and we managed to hold them back and fight them off. It is about the bigger territories, America and Europe and not so much about smaller unknown countries and small shops. It is the big retailers we are after and they are scared of the knock off's.

Jaco Kruger, CEO of Chrome Cherry Design Studio

Head of Trademarks at Von Seidels, Christine Strutt explains how easy it is to target products that are not on the mainstream market just yet.

It is easier if the product is simpler to manufacture and they have got the correct tooling and capabilities to do so.

Christine Strutt, Head of Trademarks at Von Seidels

Click on the link below to listen to the full audio....


This article first appeared on CapeTalk : SA's Nimuno Loop inventors battling global copy-cats


Recommended

by NEWSROOM AI
Read More
Alcohol the biggest cause of unruly passenger behaviour, says aviation expert

Alcohol the biggest cause of unruly passenger behaviour, says aviation expert

Plane Talking MD Linden Birns breaks down some of the costs incurred when a passenger causes the plane to divert.

Honeymoon scuppered: Local man describes being scammed R60K by Destiny Holidays

Honeymoon scuppered: Local man describes being scammed R60K by Destiny Holidays

CapeTalk listener Paul had planned his honeymoon, and he and 32 others, lost over R2m to a seeming fly-by-night travel agency.

What's the fuss about fidget spinners?

What's the fuss about fidget spinners?

702's Phemelo Motene chats to parenting expert Nikki Bush pros and cons of fidget spinners and why schools are banning them.

Fidget spinner fad taking schools and offices by storm

Fidget spinner fad taking schools and offices by storm

Every child (and now adults too) wants one of these gadgets, introduced to help children with concentration problems.

Study claims new age Lego toys becoming more violent, but enthusiast disagrees

Study claims new age Lego toys becoming more violent, but enthusiast disagrees

A study which tracks the evolution of Lego blocks from 1973 to 2015 has found that the long-established game is growing violent.

'Lego offers combination of fun and educational development for kids'

'Lego offers combination of fun and educational development for kids'

Exposing children to Lego contributes to how the brain develops for various skills, says child development expert Linda Smith.

Popular articles
Investec gives staff unlimited leave days and freedom to wear what they want

Investec gives staff unlimited leave days and freedom to wear what they want

The bank rewards innovation with substantial bonuses and pays according to output not hours at work, says Lesley-Anne Gatter.

JSE Limited lost 10% of its value on Monday

JSE Limited lost 10% of its value on Monday

The Money Show’s Bruce Whitfield interviews Nicky Newton-King, CEO at the JSE Limited.

Astral Foods, employer of 12 000, is at risk due to failing water infrastructure

Astral Foods, employer of 12 000, is at risk due to failing water infrastructure

Government dreams about bullet trains and megacities, but don't provide basic services, says Chris Schutte, CEO at Astral Foods.

We've technologist on record saying she'll not treat patients - Discovery Health

We've technologist on record saying she'll not treat patients - Discovery Health

CEO Dr Broomberg has rubbished reports that a KwaZulu-Natal patient died after the company stopped payments.

Cape Town man found alive in eSwatini, believed dead for 6 years

Cape Town man found alive in eSwatini, believed dead for 6 years

His family believed he had died and performed a memorial service for him but now they are struggling to get him back home.

Public Protector has now become a "rogue unit", says Judge Kriegler

Public Protector has now become a "rogue unit", says Judge Kriegler

Busisiwe Mkhwebane is reportedly probing President Cyril Ramaphosa for alleged money laundering to the tune of R400m.

[WATCH] Sho Madjozi first female South African to win BET award

[WATCH] Sho Madjozi first female South African to win BET award

The rapper, singer and songwriting superstar walked away with the best new international act on Sunday evening in Los Angeles.

Gauteng waitress gets R18,000 tip for 'amazing service'

Gauteng waitress gets R18,000 tip for 'amazing service'

A waitress at The Beerhouse in Fourways who received the generous donation wants to finish her matric and become a paramedic.

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.