Outsurance has apologised for its Father's Day video which featured mostly white dads, causing an uproar on social media,
People took time on social media to share their disappointment with the company saying the the video did not represent South Africa's demographics appropriately.
Group CEO of Outsurance, Willem Roos, says the video was put together by their social media team with the aim to wish all fathers a happy Fathers Day but unfortunately it was not screened by an executive.
That is not an excuse, clearly the video does not reflect the demographics of South Africa and our staff.— Willem Roos, Group CEO of Outsurance
We are absolutely sorry...— Willem Roos, Group CEO of Outsurance
it's also "oversight" that companies like Outsurance and many are still dominated by white males in a country black and female dominated— Esethu Hasane (@EsethuHasane) June 18, 2017
Outsurance proving why diversity is needed, every office needs a darkie to say "Charlie, I don't think that's a good idea"— Mayihlome (@MTshwete) June 19, 2017
You have to laugh. What exactly is an unintentional oversight' when there was a script, castings, editing and final sign off— Victor Dlamini (@victordlamini) June 18, 2017
To hear more from Roos, listen below:
This article first appeared on CapeTalk : We are sorry - Outsurance on Father's Day blunder